In order to ensure that the media reports only the most positive spin of her fundraising numbers, Heidi Heitkamp has released some information from her numbers to the media before making it available publicly through the FEC. Thus, the media reports the numbers her campaign wants to accentuate and are less likely to run follow-up story on the less-convenient aspects later when all the data is made public.
But if we read between the lines on this report from The Hill, it’s pretty clear that Heitkamp had a less-than-strong showing in the first quarter. She raised $450,000 in the last two months of the last quarter, but only $590,000 in the three months of the first quarter (when you take out the $120,000 transferred from the extra-special trial lawyer campaign fund she set up):
Heitkamp brought in $590,000 in contributions, and another $120,000 was transferred from other committees, including those that held joint fundraisers with Heitkamp. …
The first-quarter haul offered further evidence of fundraising success for Heitkamp, who raised about $450,000 in the last quarter of 2011 despite being in the race for less than two months.
I’m not sure barely eclipsing what she rose in an abbreviated 4th quarter in 2011 (when, again, you take out the special trial lawyer money) in her first full quarter is “fundraising success.” But that’s why Heitkamp pre-sells her fundraising numbers to the media before releasing the full report publicly.
You’ve got to hand it to her campaign. They are savvy when it comes to managing the media.