I always cringe when I see/hear advertising for government programs. As a rule of thumb, it seems to me that if you have to market a program to the public the need for that program isn’t large enough to justify it. Also, our goal should be less people dependent on the government, not more. Government dependence is failure, but marketing government dependence makes it seem as though the goal is more people dependent on the government.
But even beyond that, some of this advertising tries to remove the shame of being dependent on the government. Case in point, this ad from the USDA which makes it sound like food stamps is some hot new fitness program:
Sometimes it’s really, really clear that these people want government dependence as opposed to self-reliant citizens.
Because people who are dependent on the government are easier to control.