And it isn’t just Schultz the early-morning show is beating. The show has better ratings than every single show on CNBC, and all but the prime time shows on MSNBC.
Last week we were forwarded this message board post on ActivityPit.com – Red Eye’s online community that feeds its dedicated base of fans. Here’s a part:
The ratings came out for September and Red Eye is up over 30% in total viewers and up 50% in the key demo (25-54) since July. They have more overall viewers than every CNBC show, every MSNBC show that is on before Hardball, most of HLN, and American Morning on CNN.
But the show is looking up year-to-year as well. Compared to September 2008, the program grew 23% in total viewers and 43% in the A25-54 demographic. But let’s look at the individual shows. Last week we wrote about the 13 shows at the top of the ratings in September – all on Fox News. Red Eye, naturally, wasn’t one of them. But let’s see where they fell. Here’s the full chart for September programs.
Red Eye averaged 432,000 total viewers and 202,000 in the demo. Let’s deal with the demo first – CNN’s 8pmET show, hosted by Campbell Brown, averaged 191,000 in the demo. Let’s just let that one sink in – Fox News had more people in the all important A25-54 demographic watching their channel at three in the morning (east coast time) than CNN had for the show that leads off their prime time. This says as much about Fox News as it does about CNN. Wow.
In total viewers (and demo), Red Eye beat the cable news competition three hours later. All three other morning shows, MSNBC’s Morning Joe, CNN’s American Morning and HLN’s Morning Express had less viewers in September.
Again, please remember that Red Eye airs at 3:00am.
This is unbelievable.