Toyota released an ad in the British market depicting a driver revolting against a nanny-statist society where pleasure and self-expression are prohibited. And, without a hint of irony, the British government has ordered the ad taken off the market because it portrays unsafe driving that might encourage viewers to drive unsafely as well.
Here’s the ad:
We called Toyota’s Brazil-like advertisement about the escape from an overprotective society that discouraged self expression and driving joy one of the best car ads in years. Without a hint of self-awareness or irony the British government has banned the ad because “the ad portrayed speed and the way the car could be handled in a manner that might encourage motorists to drive irresponsibly.”
Forget about a dystopian future. As the Jalopnik article suggests, are living in a dystopian present.