Australian artist Justine Cooper created the marketing campaign for a non-existent drug called Havidol for Dysphoric Social Attention Consumption Deficit Anxiety Disorder (DSACDAD), which she also invented.
But the multi-media exhibit at the Daneyal Mahmood Gallery in New York, which includes a Web site, mock television and print advertisements and billboards is so convincing people think it is authentic.
“People have walked into the gallery and thought it was real,” Mahmood said in an interview.
“They didn’t get the fact that this was a parody or satire.”
http://news.yahoo.com/s/nm/20070216/od_uk_nm/oukoe_uk_drug_fake
How gullible are people
Do you have DSACDAD?