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Friday, September 05, 2008


What Women Want—Palin’s Glasses Opticians Report Surge In Requests For Palin’s Frames

Bob Hansen

SAN DIEGO—Republican vice presidential candidate Sarah Palin is not just rocking the political world—she’s creating quite a frenzy for opticians with her signature frames.

Doug D’Amico said he’s rushing to order Palin’s glasses. The Encinitas optician told NBC 7/39 he’s getting calls from women who want to buy the same glasses worn by Palin during her convention speech Wednesday night.

“It’s fun,” D’Amico says. “While we stay away from politics, the glasses make a strong professional statement.”

The plan is to get the glasses in the store sometime Friday.

D’Amico’s office, Europtics, is located at the Lumberyard Shopping Mall in North County, but it’s not the only store getting calls.

Reports coming in across the country say that eyewear companies haven’t seen interest in a pair of glasses like this in years. According to USA Today, the U.S. distributor of the frames keeps getting calls from dealers who want to stock the exact shape and style Gov. Palin is wearing.

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“It will increase business,” says D’Amico, “but it will also increase awareness of how you can show power and authority and still feel good in glasses.”

She’s helping the economy already; a typical conservative.

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