underserved and untargeted audiences
Friday’s Chicago Sun Times had this article.
February 23, 2007
BY ROBERT FEDER Sun-Times Columnist
Since its fairly modest debut in Chicago last spring, Clear Channel Radio’s full-time format geared to gay and lesbian listeners has become a national phenomenon. Pride Radio, which began on an HD Radio side channel of Top 40 WKSC-FM (103.5), has spread to FM stations and dozens of Web sites and other HD channels from coast to coast.
The format consists of upbeat, dance-oriented music, entertainment news, celebrity gossip from Perez Hilton, fashion tips from stylist Phillip Bloch and “Guest of the Hour” appearances by such personalities as Janice Dickerson and Joan Collins.
The breakout hit is “Pride With Ryan & Caroline,” a two-hour weekly talk show about entertainment. It recently was picked up in Denver; Las Vegas; Hartford, Conn.; Tucson, Ariz., and West Palm Beach, Fla.
“There’s a whole untargeted, underserved gay audience out there that radio is missing,” said Darren Davis, vice president of programming and operations for Clear Channel Chicago. “This show captures it.”
Clear Channel is missing it. There are whole cadre’s of untargeted and underserved audiences out there.
Since the argument is about, “Homosexuals are born that way and need to be “Served”, what about:
Pedophile Radio, They are born wanting to molest and have sex with little children. They can’t help it. Let’s have a radio station with giggling little kids for them. It’ll be such a turn on.
Adulterers, wife swapping radio, Moans set to music. I can hear it now. It’s as natural as walking for men to want to have random sex with other men’s wives. We were born that way. We can’t help it.
Bestiality Radio, Radio for people who were born longing to have sex with animals. Some people just have natural proclivity for a good looking dog or sheep. Programming sexy barks and baaas. It’ll be big.
By now you are sick to your stomach. “Redlin, you are one weird sick puppy” you are saying.
How is my underserved and untargeted audience any less valid or valuable than the Gay and Lesbian radio station?
Wait, I just screwed up. Right now as we speak some suit at Clear Channel is saying, “Hey this crackpot has a great idea. Where can we line up some sexy sheep?”