North Face
It’s serious, but made me laugh..I’d never heard of South Butt
By now perhaps you’ve heard of The South Butt and young Jimmy Winkelmann.
Winkelmann is the Ladue teen who dreamed up the clothing line as a parody of The North Face, a brand of trendy fleece jackets and T-shirts popular with outdoorsy types and teenagers.
He did this more than two years ago, inspired to create a logo that spoofed what he saw as a senseless status symbol crowding the hallways of his school, Chaminade College Prep.
But hardly anyone knew what he was up to.
That changed, dramatically, after an attorney for The North Face recently fired off a letter to Winkelmann threatening legal action. He was accused of confusing consumers. Ordered to cease and desist. Now.
