How The MSM is Manipulating Public Opinion
What ever happened to patriotic reporters?
We are told by careful pollsters that half of the American people believe that American troops should be brought home from Iraq immediately. This news discourages supporters of our efforts there. Not me, though: I am relieved. Given press coverage of our efforts in Iraq, I am surprised that 90% of the public do not want us out right now.
Between Jan. 1 and Sept. 30, 2005, nearly 1,400 stories appeared on the ABC, CBS and NBC evening news. More than half focused on the costs and problems of the war, four times as many as those that discussed the successes. About 40% of the stories reported terrorist attacks; scarcely any reported the triumphs of American soldiers and Marines. The few positive stories about progress in Iraq were just a small fraction of all the broadcasts.
When the Center for Media and Public Affairs made a nonpartisan evaluation of network news broadcasts, it found that during the active war against Saddam Hussein, 51% of the reports about the conflict were negative. Six months after the land battle ended, 77% were negative; in the 2004 general election, 89% were negative; by the spring of 2006, 94% were negative. This decline in media support was much faster than during Korea or Vietnam.
Naturally, some of the hostile commentary reflects the nature of reporting. When every news outlet struggles to grab and hold an audience, no one should be surprised that this competition leads journalists to emphasize bloody events. To some degree, the press covers Iraq in much the same way that it covers America: it highlights conflict, shootings, bombings, hurricanes, tornadoes, and corruption.
But the war coverage does not reflect merely an interest in conflict. People who oppose the entire war on terror run much of the national press, and they go to great lengths to make waging it difficult. Thus the New York Times ran a front-page story about President Bush’s allowing, without court warrants, electronic monitoring of phone calls between overseas terrorists and people inside the U.S. On the heels of this, the Times reported that the FBI had been conducting a top-secret program to monitor radiation levels around U.S. Muslim sites, including mosques. And then both the New York Times and Los Angeles Times ran stories about America’s effort to monitor foreign banking transactions in order to frustrate terrorist plans. The revelation of this secret effort followed five years after the New York Times urged, in an editorial, that precisely such a program be started.
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The changes came to a head in January 1968, when Communist forces during the Tet holiday launched a major attack on South Vietnamese cities. According to virtually every competent observer, these forces met a sharp defeat, but American press accounts described Tet instead as a major communist victory. Washington Post reporter Peter Braestrup later published a book in which he explained the failure of the press to report the Tet offensive accurately. His summary: “Rarely has contemporary crisis-journalism turned out, in retrospect, to have veered so widely from reality.”
Even as the facts became clearer, the press did not correct its false report that the North Vietnamese had won. When NBC News producer Robert Northshield was asked at the end of 1968 whether the network should put on a news show indicating that American and South Vietnamese troops had won, he rejected the idea, because Tet was already “established in the public’s mind as a defeat, and therefore it was an American defeat.”
In the opinion of Mr. Braestrup, the news failure resulted not from ideology but from economic and managerial constraints on the press--and in his view it had no material effect on American public opinion.
Others do not share his view. When Douglas Kinnard questioned more than 100 American generals who served in Vietnam, 92% said that newspaper coverage was often irresponsible or disruptive, and 96% said that television coverage on balance lacked context and was sensational or counterproductive.
An analysis of CBS’s Vietnam coverage in 1972 and 1973 supports their views. The Institute for American Strategy found that, of about 800 references to American policy and behavior, 81% were critical. Of 164 references to North Vietnamese policy and behavior, 57% were supportive. Another study, by a scholar skeptical about the extent of media influence, showed that televised editorial comments before Tet were favorable to our presence by a ratio of 4 to 1; after Tet, they were 2 to 1 against the American government’s policy.
Opinion polls taken in 1968 suggest that before the press reports on the Tet offensive, 28% of the public identified themselves as doves; by March, after the offensive was over, 42% said they were doves.
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Mr. Wilson, formerly a professor at Harvard and at UCLA, now lectures at Pepperdine University. Among his recent books are The Moral Sense and The Marriage Problem. This article, adapted from a Manhattan Institute lecture, appears in the Autumn issue of City Journal.
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CNN's recent seeking out and uncritically airing of videos from our enemies of them killing our soldiers, while at the same time refusing to carry videos made by our own forces, is just the latest example of the intentional manipulation of American public opinion by the MSM.