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Monday, February 19, 2007

Fake drug, fake illness—and people believe it!

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Australian artist Justine Cooper created the marketing campaign for a non-existent drug called Havidol for Dysphoric Social Attention Consumption Deficit Anxiety Disorder (DSACDAD), which she also invented.

But the multi-media exhibit at the Daneyal Mahmood Gallery in New York, which includes a Web site, mock television and print advertisements and billboards is so convincing people think it is authentic.

“People have walked into the gallery and thought it was real,” Mahmood said in an interview.

“They didn’t get the fact that this was a parody or satire.”

http://news.yahoo.com/s/nm/20070216/od_uk_nm/oukoe_uk_drug_fake

How gullible are people
Do you have DSACDAD?

http://www.havidol.com/

Comments

I love stuff like this.  Reminds me of that travel guide to Molvania that came out a few years ago.

http://www.molvania.com.au/molvania/

RealManOfGenius on February 19, 2007 at 06:30 pm

Yes Molvania looks like a nice place to visit, although it may not be for someone who may suffer from DSACDAD.


“We have a dollar that’s adjusting and I am for a strong dollar.....
Our dollar doesn’t buy as many barrels of oil as it used to and so therefore it’s more expensive for the American people”..... Bush 3/12/08

Mark D on February 19, 2007 at 07:08 pm
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