From Reuters:
A brain scan study of normal, hungry people showed their brains lit up when they saw and smelled their favorite foods in much the same way as the brains of cocaine addicts when they think about their next snort.
"Food presentation significantly increased metabolism in the whole brain (by 24 percent) and these changes were largest in superior temporal, anterior insula, and orbitofrontal cortices," they wrote.
So these scientists exposed people to their favorite types of food and the people got hungry. Where's the discovery?
The article goes on to talk about how morbidly obese most Americans are and implies that we're all fat because we can't control ourselves when it comes to things like sweets and fast food. Blah, blah, blah.
I guess the findings of these scientists are supposed to make us all feel better. Its not our fault we're fat, we're just addicted. Its a disease, right?
In a year or so I'm expecting a Pizza Hut insider to come clean about some internal corporate memos indicating that Pizza Hut knew their product was bad for people but covered the knowledge up in an effort to keep pizza sales high. Then the class-action pizza lawsuits will follow with the big Pizza chains paying out mutli-million dollar settlements to the families and loved ones of deceased fatties.
Next will come advertising restrictions and claims that Domino's targeted its advertising to kids in the hope of getting a new generation hooked on their product. Soon you'll be showing the pizza guy your ID before he'll hand over the pie you just ordered. And once your insurance company gets wind of your pizza habit expect to be paying higher premiums, if you're not kicked off your HMO altogether.
C'mon, it could happen.