It appears that Technology companies may have more problems reaching consumers. Many consumers don't keep up with the new terms.

Yahoo! News
More people (56 percent) understood the phrase "happy slapping" -- a teenage craze that involves assaulting people while capturing it on video with their mobile phones -- than podcasting (12 percent) or blogging (28 percent).

DDB, a unit of New York-based advertising group Omnicom, said the survey results indicate that agencies may be pushing their clients to use new technology -- that is, to advertise on the new media formats -- too quickly.