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Study: Talk Radio, Blogs Less Biased Than Mainstream Media
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Rob - 10:10am on 10/31/2007

So which right-wing front group was responsible for this study?

Harvard, of course.

According to a new study, the news organizations that hold themselves up as the most neutral and professional — big newspapers, the broadcast networks and taxpayer-subsidized National Public Radio — are actually producing campaign stories that are the most tilted in favor of Democrats, while online news and talk radio have actually been the most balanced.

The study, released Monday from the Project for Excellence in Journalism (PEJ) and Harvard’s Shorenstein Center, found newspapers and broadcast TV outlets devoted far more time to covering the Democratic candidates than the Republicans and that the tone of those stories was much more favorable to the Democrats, mirroring the results of a Media Research Center study released in August.

The funnies part of this story is that, in reacting to the study, many in the media are actually spinning its results:

Some news stories on this study have misleadingly charged that Democratic front-runner Hillary Clinton has received mostly negative coverage, such as today’s (Tuesday’s) New York Post:

 

If there’s no such thing as bad publicity, Hillary Rodham Clinton is walloping Barack Obama — earning twice as many negative stories, according to a new media survey.

  The former first lady has been the chief media obsession of the TV campaign, generating more coverage — good and bad — than any other candidate, according to a study by the Project for Excellence in Journalism.

But to reach that conclusion, one must count conservative talk show hosts like Rush Limbaugh and Sean Hannity alongside supposedly objective news sources like ABC, CBS, NBC and the New York Times.

While the report does not detail the tone of Clinton’s by each media source, it does report that conservative talk radio accounted for “nearly 20%” of the 294 stories examined, and that “nearly nine-out-of-ten Clinton segments in conservative talk (86%) were clearly negative in tone.” Apply some arithmetic and the tone of Clinton’s coverage — without conservative talk radio — instantly becomes mostly favorable: roughly 33% positive, vs. 26% negative.

Now, clearly, blogs and talk radio have a slant to them. But the point here is that the traditional media does as well.


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