QAYYARAH, Iraq - Sheik Horn floats around the room in white robe and headdress, exchanging pleasantries with dozens of village leaders. But he's the only sheik with blonde streaks in his mustache — and the only one who attended country music star Toby Keith's recent concert in Baghdad with fellow U.S. soldiers.

Officially, he's Army Staff Sgt. Dale L. Horn, but to residents of the 37 villages and towns that he patrols he's known as the American sheik.

Sheiks, or village elders, are known as the real power in rural Iraq. And the 5-foot-6-inch Floridian's ascension to the esteemed position came through dry humor and the military's need to clamp down on rocket attacks.

Late last year a full-blown battle between insurgents and U.S. and Iraqi forces had erupted, and U.S. commanders assigned a unit to stop rocket and mortar attacks that regularly hit their base. Horn, who had been trained to operate radars for a field artillery unit, was now thrust into a job that largely hinged on coaxing locals into divulging information about insurgents.

Horn, 25, a native of Fort Walton Beach, Fla., acknowledges he had little interest in the region before coming here. But a local sheik friendly to U.S. forces, Dr. Mohammed Ismail Ahmed, explained the inner workings of rural Iraqi society on one of Horn's first Humvee patrols.