Brita Filters has an advertising campaign that they consider themselves somehow “responsible water.” I guess their rationale is that if you use their filters and use it to refill a reusable to go bottle that you won’t be filling up the landfills.

Well I couldn’t find anything more irresponsible than that. 

Those landfills are a public danger.  We should be filling them up just as soon as we can before some child, maybe even a minority child, falls into one of them and gets hurt.  Or even injured.

I know it’s a big job but if we can even fill them up part way it’ll probably save a child.  After all if you’ve ever squeezed an empty bottle (go ahead and try it) you’ll see that they are fairly springy.  These would be perfect to cushion a young lad or lass that had wandered away from their parents and fallen into a dangerously unattended landfill.

Another benefit that you’ll discern from the squeeze test is that they make a “crunchy” noise when they are squeezed.  Every rescue dog can be trained to recognize that sound and notify their handler that Timmy has fallen down the well landfill.

So go ahead and feel good about your hydration knowing that you could be saving a child by drinking from a convenient plastic bottle.