A rather funny study about wine and quality expectations courtesy of Flat and Treeless:

Researchers gave one group of diners wine labeled as a product of California and another group the same wine, but labeled as being from North Dakota. The result was that the group drinking the “North Dakota wine” gave their wine and meals lower marks than the other group. The explanation is that the expectation of getting an inferior experience becomes self-fulfilling.

Sort of reminds me of this gag where pretentious boobs were asked their opinion of fancy-pants bottled water brands that really came out of a hose:

People’s perceptions of things are funny.