BERKELEY — The FBI is trying to overcome its conservative image to recruit more diverse employees, and it is using students at one of the world's most liberal campuses to get the mission accomplished.
As part of a class project, three dozen students from the UC Berkeley Haas School of Business are hammering out a marketing and recruitment plan for the nearly 100-year-old bureau, perceived by some as an "old boys club."
"One of their objectives is to think outside the box, do something different and get rid of their stereotypical image (of being a conservative agency)," said student Sabine Zimmerman, 21.
The FBI looked to the University of California, Berkeley — whose students are mostly female and more than 40 percent Asian Americans and Pacific Islanders — to diversify its pool of applicants and find a way to get to "Generation Y," the 18- to 24-year-old age group.
Well...whatever they come up with it is bound to be entertaining.