The GALLUP polling company has dropped CNN as its outlet for electronic distribution.
GALLUP, CNN and USA TODAY have been polling partners since 1992.
"CNN has far fewer viewers than it did in the past, and we feel that our brand was getting lost and diluted," GALLUP claimed in an internal memo, obtained by the DRUDGE REPORT.
Of course, CNN is denying that this move has anything to do with viewership:
CNN tells TVNEWSER.COM, which first reported the split: "We want to make it clear that the decision to not renew our polling arrangement had to do with GALLUP's desire to produce their own broadcasts and not about CNN viewership figures. In fact, GALLUP had negotiated with us for four months in an effort to extend the partnership."
Yet given that Gallup states specifically in its memo on this matter (available at the link above) that CNN has "far fewer viewers than it did in the past" I have to believe that this move had everything to do with CNN losing popularity.