Only $1,000,000?

NEW YORK—Barack Obama will pay NBC and CBS almost $1 million each for the campaign’s half-hour ad buy in primetime Wednesday, Oct. 29, less than a week before the election.

According to papers available at CBS’s headquarters in New York, the campaign agreed Monday to pay $961,000 for the entire 8-8:30 pm time period. It wasn’t clear whether that was in pattern, meaning it would run across all time zones at that period.

NBC will sell Obama the half-hour time buy for $891,250 gross and $775,000 net, according to documents from NBC available at its 30 Rock headquarters.

This seems under priced.  Didn’t Ross Perot spend something like $10 million on a half-hour “infomercial?”

What are the going rates for ads like this?  Is Obama getting a deal?