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America Is Losing The Chocolate Race
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Ken McCracken - 04:06am on 06/21/2006
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America is an undisputed worldwide powerhouse economically, militarily, and politically. The U.S. dominates in computing, science, communications, and a whole host of other fields of endeavor. I am ashamed to say, however, that America lags behind in one of the most important fields of all: chocolate.

American chocolate is the equivalent of Chrysler K cars from the 70's - absolutely terrible, and has the competition around the world just laughing at us.I hate to say it, but the iconic Hershey Bar, putative symbol of American chocolate-making prowess, just sucks. It has a waxy look, a waxy feel, and a waxy taste. No wonder - it has wax in it, and a very low cocoa butter content. Though in fairness, I've had Morinaga chocolate from Japan, and Lotte chocolate from South Korea that was even worse. You could wax your car with that stuff. Chocolate often contains carnauba wax, which is also literally used as a car wax.

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Europe has it all over America when it comes to chocolate. What really makes chocolate scrumptious is the cocoa butter content, and EU rules stipulate that "milk chocolate" must have at least 25% cocoa butter. U.S. FDA regulations stipulate a paltry 10% cocoa butter content by comparison (though 20% cocoa butter is required in white chocolate).

The Europeans also know what to do with chocolate - Americans don't even seem to know what the hazelnut is, and yet the Europeans mix hazelnuts and chocolate with abandon. They even make a chocolate-hazelnut paste called Nutella that is just awesome. (Nutella is made by the Italian company Ferrero, which also makes the tasty Ferrero-Rocher chocolate balls, which are pretty easy to find in the U.S.) Hazelnuts and chocolate is as natural a combination as soup and sandwich. And yet the uncultured American bourgeoisie seems to prefer . . . the peanut.

Ladies and gentlemen, we have a chocolate gap. Go to your local supermarket and get some Lindt, as shown, or Toblerone, or some equivalent high-quality European chocolate, and taste the difference. We are AMERICANS dammit, are we going to let these European gourmands just push us around??

To borrow a phrase from the Democrats - America, We Can Do Better.

Crossposted from WILLisms.com

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