Common sense isn’t that common I guess:

The way the advertising industry portrays men has drawn increasing scrutiny in both the trade press and the mainstream media. Defenders of the status quo—in which men are depicted as irresponsible fathers and lazy, foolish husbands—are starting to feel outnumbered. It’s an understandable feeling.

Maybe I don’t get marketing but when I see an advertisement that plays the male bashing game I don’t write a letter.  I just don’t buy that product again.  Except for the gratuitous shot to the groin humor I’m not that quick to act, but once I see a pattern of male bashing by an advertiser I won’t buy from them.

I don’t get it.  Why do these companies spend millions of dollars to drive consumers away?  Are these folks out of touch.

I haven’t had a Dairy Queen for years, and my figures all the better for it.