I grew up singing his songs.

Jerry Ringlien, best known as creator of the “My bologna has a first name” campaign, died of a heart attack Monday in Wilkesboro, N.C. He was 77.

Mr. Ringlien worked at Oscar Mayer for 23 years, rising to VP-marketing. During that time he worked on the “I wish I were an Oscar Mayer wiener” campaign and later revived the popular “wienermobile.”