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Saturday, August 12, 2006

Marketing At Its Finest

AUBURN HILLS, Mich. – The Volkswagen Rabbit logo mimics its distant cousin, the official Playboy Rabbit Head logo, in an ad on the back cover of the September issue of Playboy, due on newsstands Friday, August 4.


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“The return of the Rabbit to the North American market has been extremely well received. The Playboy opportunity was a great chance to unite two famous and iconic brands,” said Volkswagen's Director of Brand Innovation Kerri Martin.


Yet another example of why the American car companies are lagging behind the Germans and Japanese.

Who knew that our auto industry had fallen at the hands of feminists?

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