Walmart Accused Of Racism After Putting Black Barbie On Sale

But not the white Barbie. Therefore proving Walmart is placing different values on different skin colors. Or, in this instance, different colors of plastic.
And that has the usual suspects in the perpetually outraged crowd, well, outraged.

…critics say Walmart should have been more sensitive in its pricing choice.
“The implication of the lowering of the price is that’s devaluing the black doll,” said Thelma Dye, the executive director of the Northside Center for Child Development, a Harlem, N.Y. organization founded by pioneering psychologists and segregation researchers Kenneth B. Clark and Marnie Phipps Clark.
“While it’s clear that’s not what was intended, sometimes these things have collateral damage,” Dye said.
Other experts agree. Walmart could have decided “that it’s really important that we as a company don’t send a message that we value blackness less than whiteness,” said Lisa Wade, an assistant sociology professor at Occidental College in Los Angeles and the founder of the blog Sociological Images.

You have to love that at least one of these people are admitting that Walmart didn’t intend anything with the pricing, but that the company is in the wrong anyway.
On a related note, I once traded two Michael Jordan basketball cards for a Larry Bird card. Because I valued Bird’s card more than my Jordan’s cards.
I guess I’m racist too.

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  • http://Array sayanything-6036

    The worst part of this whole thing is that much of our pansified, feel-good country has succumbed to this canard of racism so much so that we are getting our undergarments in a wad over …

    … the color used in the exterior layer of a cheap, 5-dollar hunk of molded plastic.

    The manufacturer fell for it. The retailers fell for it. Buyers were supposed to fall for it — apparently most didn’t.

    It is a piece of plastic. No soul. No awareness. It is an inanimate object that could not give a rat’s derriere what color its outer layer is tinted. The milksop busy-bodies do.

    Someone needs a serious reprogramming of priorities.

  • sayanything-4124

    Oh, no, sorry, didn’t mean to imply that you shouldn’t have said what I already said ;) I did however just re-read what I said, and I obviously was typing much to quickly, and found a few places that I made zero sense(as usual according to some of my family ;) )

    I just meant that you were saying exactly what I was saying and why did it seem like these people who SHOULD see this right away, are so bogged down in perpetual outrage that they could NOT see it.

    You are absolutely correct in the fact that you tend to buy more of something when it is on sale, and often you buy what you would have never bought to begin with had it NOT been on sale(as my husband would tell you about my shopping habits ;) ). Little girls can never have enough Barbie “stuff”, and it doesn’t matter whether you can afford a regular priced Barbie or not. If you make the price attractive enough(like an almost 2 for 1 sale) you will increase sales overall, and you can’t know whether a person who would not pick a black Barbie over a white Barbie at the same price would not decide to go ahead and buy a black Barbie at half price, which might then open them up to buying more “non traditional” Barbies, and open up a conversation about race and beauty with their own children. Again, there doesn’t seem to be a negative to me…shrug.

    My daughter had more of the basic bathing suit Barbies than any of the other Barbies, because, while we *could* afford the more expensive Barbies, we didn’t think it fiscally prudent when an expensive Barbie was sometimes triple the cost of the basic, bathing suit Barbie. Now, granted, I lived on military bases so my children had neighbors and friends of all colors, shapes an sizes, so had dolls of all races, BUT, even if I lived in a more homogeneous kind of area, I guarantee you that my daughter would have had lots of the cheaper Barbies in her Barbie box if they were discounted as much as these Barbies are.

  • http://proof-proofpositive.blogspot.com/ proof_positive

    At $3.00, the black Barbies will be a good value to someone who wants one. It doesn’t make WalMart eeevil or racist because one of their products may outsell another. They don’t dictate demand, they try to anticipate it and accommodate it, or try to create it with sales and promotions. If they guess wrong and buy too much of any given item, (Too much determined by how fast the inventory turns) it behooves them and their shareholders to manage their inventory to maximize their profits and minimize their losses. (Something Ms. Dye might know about if she ever ran a business!)
    I’ve seen T-shirts with white musicians and superheroes end up on the clearance racks. I’ve seen jerseys with the names of black athletes end up on the clearance racks. Race is not a factor. But how many times that merchandise “turns” is. Every item WalMart (or any other large successful business) sells is tracked. From the moment they hand you your receipt, the data on every item sold can be tracked. That data can be mined as to sales trends, amount of inventory on hand and determination of future buying.

    Without seeing the demographic of the customers or the history of the toy sales at that and other WalMarts, and perhaps knowing what quantities their purchasing agents bought to begin with, just seeing a picture on the Internet of two dolls side by side with different price tags is scarcely an indication of anything other than the fact that, at this given moment, at that particular store, one of the dolls is a more economical purchase than the other!

  • http://theoreoexperience.com/ OW

    “Regardless of prior sales, what these idiots like Thelma Dye also fail to see is that lowering the price of the “black Barbie” is likely to put more of these dolls in the hands of children, not less!”

    Two things:
    1. This assumes that people who want black barbie can’t afford her at $6

    and

    2. Just because something’s cheap doesn’t mean you’re going to buy it if you don’t want it. I have no need or want for sushi, power tools or a boa constrictor and no matter how cheap it gets, I still don’t buy.

  • http://proof-proofpositive.blogspot.com/ proof_positive

    I was commenting on the fly this AM before work, so I didn’t catch your comment.The real idiocy of Dye & CO, is that had WalMart been selling Smurf dolls, and they discounted Smurfette over Papa Smurf or vice versa because of poor sales, it would not have been “sexism” either. The only color that WalMart really sees is “green”.

  • http://proof-proofpositive.blogspot.com/ proof_positive

    This assumes that people who want black barbie can’t afford her at $6

    No. I can afford DVD’s at $29.99. But, I buy more of them when the price drops to $14.99. Not sure where you got that “assumption”.

    Just because something’s cheap doesn’t mean you’re going to buy it if you don’t want it

    True. But those who do want it are more likely to buy at a cheaper price. Hasn’t it ever occurred to you why retailers drop their prices when merchandise is moving slowly. And not just sushi and boa constrictors.

    The demand isn’t as high for “short codes” on grocery items either, so grocers reduce prices to entice people to buy. Something about “supply and demand”.

  • sayanything-43

    If they put the white Barbie on sale then they’d be accused of not wanting to promote the black Barbie as much.

    I’m surprised that they weren’t accused of apartheid because they have all of the black barbies on the same shelf.

    Speaking of Barbie, anyone remember In-Trouble Barbie? She hasn’t seen Ken in a few months.

  • http://proof-proofpositive.blogspot.com/ proof_positive

    Pointy headed liberals who have never run a business (the InsuranceCompany-Basher-in-Chief comes to mind) shouldn’t criticize what they cannot understand. One possibility is that an earlier glut of sales of “black Barbie” may have saturated the market. Much the same happens with DVDs. Blockbusters that create high demand when first released drop in price after the market gets saturated. I waited for months before buying a copy of the Dark Knight (“dark” not having anything to do with race) until the price dropped…as I knew it would. The quality of the movie did not change. The retailers were just of them, already having sold a boat load!

    Regardless of prior sales, what these idiots like Thelma Dye also fail to see is that lowering the price of the “black Barbie” is likely to put more of these dolls in the hands of children, not less! If WalMart were truly racist and didn’t want to see any of the dolls sold, they would jack up the price (as President I-Hate-The-Insurance-Companies is wont to say!) and slow down sales of the doll or at least gouge anyone who bought one.

    These critics are looking through the wrong end of their binoculars!

  • sayanything-4124

    Regardless of prior sales, what these idiots like Thelma Dye also fail to see is that lowering the price of the “black Barbie” is likely to put more of these dolls in the hands of children, not less!

    That is exactly what I said above. Why do you think they don’t get that when it is patently obvious to almost everyone else? If they truly believe in “equality” and “diversity, then they should be applauding Wal-mart for their “support of Barbie diversity” not going after them

  • sayanything-4124

    Wal-mart needs to put Black and other minority Barbies on sale more often.

    Study after study after study, shows that minority girls gravitate towards the white Barbies because that is what they see as the “pretty” Barbie. Does that damage their sense of self-esteem and self-worth in the future? I don’t know, but I think it might.

    Girls with a lack of self-esteem and self-worth, will not see themselves as worthy of being treated well in the way a girl with a healthy sense of self-worth will see herself.

    Put the black and other minority Barbies on sale and you might find MORE black little girls get a beautiful Barbie with similar skin color, and you might find white little girls, who don’t have anything but the blue eyed, blonde haired Barbies in their Barbie box, get a little Barbie diversity ;)

    I spent many a year buying Barbies for my daughter. Most parents, regardless of their socio-economic class, spend an obscene amount of money on all things Barbie(we sure did). If you put it on sale, they will come.

    This is something those that want more diversity, and those that want little girls to see the beauty in their own skin, eye, hair color, etc., should welcome.

    http://www.whas11.com/home/Black-Barbie-sold-for-less-than-white-Barbie-at-Walmart-store-87117252.html

    “Most white parents wouldn’t think to buy black doll for their child, even if they believe in equality and all those things,” she said.

    They will if it is on sale.

    “Decades after segregation and the civil rights movement, studies show Americans — both black and white — continue to internalize the hierarchical notion that lighter skin tone is considered “better than” darker”, Wade said.

    So, black little girls still think that “lighter” skin tone is considered “better” than white. Put the black Barbie’s on sale for that much of a price difference, and you will see parents of ALL races buy their little girls a beautiful black Barbie. How is that bad?

    “One landmark study revealing color hierarchies among black children took place in the 1940s. Run by the Clarks, Northside’s founders, the study asked a group of black children to choose between playing with white dolls and black dolls; 63 percent chose the white dolls.”

    Put the black dolls on sale so it gives parents an incentive to buy black Barbies. You can buy 2 black Barbies for just shy of the price of 1 black Barbie with this sale.

  • http://proof-proofpositive.blogspot.com/ proof_positive

    “perpetual outrage” I like that. I tend to think of them as Professionally Offended Ones.

  • ReaganiteRepublican

    Actually, from a purely capitalist viewpoint, the sales of the black Barbie will now spike… brining much-needed diversity to America’s plastic-doll community.

    Is there no miracle of justice that the magic hand of the market can’t deliver?

    http://reaganiterepublicanresistance.blogspot.com

  • sayanything-4808

    So promoting black Barbie with a sale is racist, but pricing it higher and thus out of the reach of more people, is not?

    What?

  • sayanything-3444

    It’s due to things like this that the cry of racism has become largely one that people ignore. WalMart is a retailer, if it has excess stock of an item on it’s shelves, or has procured a quantity of a good at a particularly favorable price, they put it on sale to move the merchandise. Doesn’t matter what the merchandise is, the practice and decision making criteria are always the same. Rather than trying to read something insidious into what WalMart did, why don’t these people try to analyze why there was a surplus of black Barbies on the shelves. Could it simply be that no one was buying them at the higher price, or that the wholesaler gave WalMart a great deal on them? Nah, that would be too obvious.

  • alex

    I think thais racist is very racist article. and it shows a lot of racism how racists are holding UK back and racism invented by racists and race-mongers for racist racial profiling. its very racist.

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