GI Joe Entirely Too Patriotic For Hollywood
Sigh…
LOS ANGELES (AdAge.com) — GI Joe is a real American hero — and that might be a bit of problem for both Paramount Pictures and Hasbro.
Their relationship would appear to be on extremely solid footing: Paramount and Hasbro are both riding high this summer, enjoying the $633 million global box-office haul of the toy maker’s smash hit, “Transformers.” But now, efforts to turn Hasbro’s GI Joe into a motion picture are proving particularly fraught.
Deciding whether to make “GI Joe” at all, let alone how to market it, is nettlesome thanks in large measure to an unpopular American president defending an unpopular war: In a July USA Today/Gallup poll, a record high of 62% respondents had called the invasion of Iraq “a mistake.”A month later, that view is 57%, more or less where it’s been for over a year.
The big problem these Hollywood-types are having is that, well, the patriotic themes of GI Joe may…offend people.
Mr. Woods’ script is more akin to GI Joe circa 1997, when Hasbro’s Classic Collection featured more realistic military hardware and weaponry and a more patriotic theme — and presumably, therefore, a more problematic marketing plan. It’s said to include a character called “Action Man,” a nod to the title GI Joe used in overseas markets. Mr. Goldner said the film might be marketed as GI Joe in the States and Action Man overseas but no decisions has been made.
The article also alludes to the recently released Bourne Ultmatum indicating that movie featured elements of the American military and CIA, but that portrayal was apparently ok with international audiences (and Hollywood liberal sensibilities) because the military and CIA were portrayed negatively.
Which is about par for the course in the entertainment industry these days.
The problem here is that as much as these liberal elites may want to deny it, they really are anti-military and against our troops. They won’t admit it, but reasonable people can tell the difference between something that glorifies the foreign policy of a specific political leader (Bush’s Iraq policy in this era) and something that glorifies the courageousness of our troops and the honor and valor that goes into military service.
Granted, GI Joe is a cartoon and not all that realistic, but we’re talking themes here and the left consistently rejects any theme that casts our military in a positive light.
And yes, I’m aware of movies where Hollywood has created positive heroes out of soldiers, but notice that those people are usually heroes despite their nasty, evil (and almost without fail Republican) leaders.



