GI Joe Entirely Too Patriotic For Hollywood

Sigh…

LOS ANGELES (AdAge.com) — GI Joe is a real American hero — and that might be a bit of problem for both Paramount Pictures and Hasbro.
Their relationship would appear to be on extremely solid footing: Paramount and Hasbro are both riding high this summer, enjoying the $633 million global box-office haul of the toy maker’s smash hit, “Transformers.” But now, efforts to turn Hasbro’s GI Joe into a motion picture are proving particularly fraught.
Deciding whether to make “GI Joe” at all, let alone how to market it, is nettlesome thanks in large measure to an unpopular American president defending an unpopular war: In a July USA Today/Gallup poll, a record high of 62% respondents had called the invasion of Iraq “a mistake.”A month later, that view is 57%, more or less where it’s been for over a year.

The big problem these Hollywood-types are having is that, well, the patriotic themes of GI Joe may…offend people.

Mr. Woods’ script is more akin to GI Joe circa 1997, when Hasbro’s Classic Collection featured more realistic military hardware and weaponry and a more patriotic theme — and presumably, therefore, a more problematic marketing plan. It’s said to include a character called “Action Man,” a nod to the title GI Joe used in overseas markets. Mr. Goldner said the film might be marketed as GI Joe in the States and Action Man overseas but no decisions has been made.

The article also alludes to the recently released Bourne Ultmatum indicating that movie featured elements of the American military and CIA, but that portrayal was apparently ok with international audiences (and Hollywood liberal sensibilities) because the military and CIA were portrayed negatively.
Which is about par for the course in the entertainment industry these days.
The problem here is that as much as these liberal elites may want to deny it, they really are anti-military and against our troops. They won’t admit it, but reasonable people can tell the difference between something that glorifies the foreign policy of a specific political leader (Bush’s Iraq policy in this era) and something that glorifies the courageousness of our troops and the honor and valor that goes into military service.
Granted, GI Joe is a cartoon and not all that realistic, but we’re talking themes here and the left consistently rejects any theme that casts our military in a positive light.
And yes, I’m aware of movies where Hollywood has created positive heroes out of soldiers, but notice that those people are usually heroes despite their nasty, evil (and almost without fail Republican) leaders.

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  • http://moralauthority.wordpress.com/ Wickedpinto

    Granted, GI Joe is a cartoon and not all that realistic, but we’re talking themes here and the left consistently rejects any theme that casts our military in a positive light.

    Actually, there is an insinuation that isn’t expressly stated in the article, that the two scripts focus on two seperate periods of the G.I. Joe phenomenon. Truth is that there is really nothing to worry about because if you use the GI Joe vs Cobra outline, then noone will disagree, especially considering that the only badguy with a foreign sounding accent is . . . damn, the ninja guy who is the counterpart of Snakeeyes.

    And GI Joe of the GI Joe vs Cobra was very multi-national/diverse in their membership.

    However, it looks as though the article is focusing on a possible conflict between two scripts, one of which is focusing on the all american hero, who was actually an all american hero, established in the pre-1977/1982 action figure background, where as the cartoon was focused primarily on the concept of a multi-national force (even though the song does say all american hero) who opposes oppression of all sorts, as they fight COBRA.

    If it’s a GI Joe vs Cobra movie (the sort of GI Joe that most of us are familiar with) then there will be no problem getting it through (also, don’t forget that one of the most popular badguy characters was Destro, a “weapons dealer” who could easily be established as an american traitor trading with enemies for his own personal gain, which will feed the “military-industrial complex” idiocy of the left, and still satisfy fans)Since it is a battle of ideology, of right and wrong, without having to endure direct injections of current politics.

    If the producers DO inject current politics into the movie, it will suck shit.

  • k_lunch

    “Dakota”. (Like Sting, Madonna or Cher!)

    I don’t like that – it could imply that either North or South and I’m definitely not a fan of that.

  • docdave

    No, for Rob it’s just “Dakota”.

    Ooo, the Dakota indians aren’t going to like that.

  • Dave

    Rob Moore, Paramount Studio’s President of worldwide marketing and distribution (or, as his close friends simply call him, “Hollywood”), says:

    “Until there’s a [locked] script, I don’t think you can really comment on what the international reaction will be. (…) In any event, there are parts of the world where it’s an issue, like Western Europe, and parts where it isn’t, like the U.K., Australia and Asia.”

    Why would “Hollywood” care what other countries think? It’s not like they have to market their movies overseas or anything. Everyone knows only Americans watch movies.

    Rob Port (or “North Dakota,” since we now define people by the geographic area in which they reside) writes:

    They won’t admit it, but reasonable people can tell the difference between something that glorifies the foreign policy of a specific political leader (Bush’s Iraq policy in this era) and something that glorifies the courageousness of our troops and the honor and valor that goes into military service.

    It seems like a really easy way of highlighting the italicized part of your statement would be to de-emphasize the specific countries and issues involved in the war, while providing more focus on the individual characters (soldiers) in the battle itself. Of course, such a suggestion is clearly “anti-military and against our troops,” according to North Dakota himself.

  • http://proof-proofpositive.blogspot.com/ proof_positive

    Rob Port… “North Dakota”

    No, for Rob it’s just “Dakota”. (Like Sting, Madonna or Cher!)

  • Randy

    Well…I was in the military and don’t much care what Hollywood thinks of me. That’s mostly because I don’t think much of Hollywood. Go figure.

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