Thoughts On Valtrex (Or Why I’m Glad I’m Married And Not Still Dating)
I’m not a big television watcher. I don’t have cable, and outside of DVD’s I don’t watch television at home. If I watch at all it’s while I’m at someone else’s house.
Given my lack of television intake, it’s always bemused me the number of times I see commercials for Valtrex, which is a medication for treating sexually-transmitted genital herpes. I don’t know if I notice the commercials because it I’m always amazed at the testimonials given during them (some actor looking at you earnestly and saying “I have genital herpes”) or because of the sugary portrayals of good-looking couples supposedly infected with herpes (at least one of them anyway) frolicking on the beach, or even because of the commercials insistence that you can still have sex even though you risk infecting your partners. But I literally see these commercials every time I turn on a television.
Or at least it seems that way.
So I got to thinking: Who’s the target audience for this stuff? People who have herpes, right? Given the amount of money the makers of Valtrex, GlaxoSmithKline, is obviously pouring into advertising there must be a lot of people with herpes out there.
A rather chilling thought for those of you still in the dating pool, no?
