The Carl’s Jr. Guide To Creating Publicity
Step one: Create a rauncy, if non-sensical, commercial featuring a bikini-clad babe and your product.
Step two: Wave said commercial in the face of some hyper-sensitive moralizer.
Step three: Allow said moralizer’s anguished screams of “obscenity” and “pornography” to echo throughout the media and catch everyone’s attention.
Step four: Sit back and watch as millions of curious citizens seek out your commercial (finding it on television and/or posting it on the internet) to see what all the hubub is about.
Not a bad strategy, really, though I think people are overreacting to it. Which is the point, as far as I can gather. From what I’ve seen of this commercial so far its really no different than some farm implement company using bikini models to hawk lawn tractors.
Update:
Video of the comercial here.
Like I said above, it doesn’t make sense. Paris comes in wearing a swimsuit and then washes a car while eating a hamburger. Apparently the only reason for the car wash scenario was to give a reason for Paris wearing a swimsuit, I guess. Tags: General
