Survey – Brits Confused…

It appears that Technology companies may have more problems reaching consumers. Many consumers don’t keep up with the new terms.

Yahoo! News
More people (56 percent) understood the phrase “happy slapping” — a teenage craze that involves assaulting people while capturing it on video with their mobile phones — than podcasting (12 percent) or blogging (28 percent).
DDB, a unit of New York-based advertising group Omnicom, said the survey results indicate that agencies may be pushing their clients to use new technology — that is, to advertise on the new media formats — too quickly.