Say Anything Blog

Heh:

SAN FRANCISCO—(BUSINESS WIRE) --In 1848, the Treaty of Guadalupe Hidalgo officially ended the Mexican-America War (1846-1848). With the signing of this treaty, the United States gained control of what was to become the Golden West, including California, Arizona, Utah, Nevada and parts of Colorado and New Mexico. Today, SKYY® Vodka, the number-one vodka produced in the United States, spoke out against suggestions by Absolut® Vodka to disregard that treaty, as well as the joining of Texas to the Union in 1845, as depicted in Absolut’s recent advertising.

“Like SKYY Vodka, the residents of states like California, Texas and Arizona are exceptionally proud of the fact that they are from the United States of America,” said Dave Karraker, SKYY Vodka. “To imply that they might be interested in changing their mailing addresses, as our competitor seems to be suggesting in their advertising, is a bit presumptuous.”

In the ad, an “Absolut World” is depicted where the map of North America is re-drawn with Mexico claiming much of the Western United States, negating the Treaty of Guadalupe Hidalgo, as well as the Gadsden Purchase (1853), and the independence of Texas (1836).

I don’t know a thing about Skyy’s product as I’m not a vodka drinker, but the company certainly knows how to take advantage of a golden opportunity.