Home Mobile Archives Reader Blogs Register Login

Monday, October 01, 2007

Radiohead Charging “Whatever You Want To Pay” For Their New Album

An interesting marketing ploy.

LONDON (Reuters) - Radiohead, one of the world’s most influential rock bands, plans to sell its new album from its Web site as a digital download and let fans choose what they want to pay.

With music sales in decline globally for seven successive years, the industry is engaged in a debate over how best to reverse the trend.

Radiohead said its seventh studio album “In Rainbows” would be available from Radiohead.com from October 10 in MP3 format, meaning it can be played on all digital devices. In the latest twist in the move to digital music, fans can choose how much to pay, or can pay nothing if they prefer.

Ultimately, I wonder if the days of the “music label” aren’t over.  With the internet allowing a direct conduit between artists and their audiences, why does anyone need a record company?  Sure the marketing and such is nice, but it’s hard to get those people to notice you.  And once they do notice you, it’s hard to get them to stop meddling with your work.

With bandwidth costs at all-time lows, and anyone with a modicum of technical knowledge able to set up a workable website, most artists could conceivably publish their music online (choosing to either charge their audience or simply give the music away), sell their merchandise online and promote their own tours online.  It’d still be a long and hard road out of obscurity for most bands, but it’s that way already.  At least this way they’d be working for themselves.

Radiohead’s move is particularly interesting as the band is already established enough that they could pretty much give their albums away and still make millions just through touring alone.  And if they cut out the overhead of their music label taking a pound of flesh...who knows.  I guess I’m not much in tune with the metrics of the music industry, but it seems like a business model that could work.

Regardless, these are interesting times in the free market world.

Comments

Avatar for imagine

Interesting topic. 
several thoughts;

Touring is often merely advertisement for Album sales as the cost of a large tour (big acts) is massive...one of the most profitable aspects of major tours is the merchandising.

As for independent lables popping up...it is happening with varying degree’s of success for the artists..

IMHO the compression that comes with mp3 files is so nasty I find myself replacing downloaded files with the actual CD.  (if you listen to the same artist on a variety of formats you can really here the loss of quality in the download.....)

imagine on October 1, 2007 at 08:43 pm

I think they simply hate the music industry, or industry in general. It isn’t a marketing ploy. They were offered big bucks from starbucks. They have been ranting and raving against globalization for years.

Thom Yorke-

The sad thing is, if an issue is laughed at and patronised by mainstream media, then it’s up against it big-time. I read some journalist recently lecturing the anti-globalisation lobby, saying, ‘This is the way capitalism works, all capitalism is exploitation and to make it try and do something else, it’s never gonna happen.’ And it’s like, yeah, but where does that leave us? This is somehow God’s will? All this? It’s God’s will that we sit in traffic? It’s God’s will that millions of people are gonna die this year because of some outmoded economic policies? No, it’s not! It’s like some deranged sacrificial altar, the high priests of the global economy holding up these millions of children each year, like (Arms aloft) ‘We wish to please you! Oh Gods of free trade!’ It’s like… give us all a fucking break! If there is a Devil at work, then he rests in institutions and not in individuals. Because the beauty of institutions is that any individual can abdicate responsibility. The assumption that we’re all utterly powerless, that’s the Devil at work

Graeme on October 2, 2007 at 01:52 am

imagine - IMHO the compression that comes with mp3 files is so nasty I find myself replacing downloaded files with the actual CD.

Prepare for the future right around the corner. Keep those CD’s scratchless and soon enough we’ll all just save the uncompressed wave file onto massive hard drives. Well,..at least people like you and I will. I appreciate the quality as well and anybody who says that they don’t notice the difference between MP3s and the original CD either 1.) has poor hearing or 2.) isn’t listening to a halfway decent sound system.

One terabyte hard drives are already here. Considering that the audio CD is no more than 700 megabytes, that’s close to 1500 CD’s ripped completely uncompressed! That’s technology that is already here today.

Something to think about. Don’t scratch those CD’s.

And here’s one for you imagine - Exact Audio Copy; a program that is both a ripper and an encoder. The ripping is excellent. When you take those CD’s and put them uncompressed onto the hard drives of tomorrow, this is the program to use.

likwidshoe on October 2, 2007 at 02:07 am
Avatar for imagine

Thanks for the “Exact adudio Copy” I have been planning on ordering a terabyte for audio...we use them already for images...I’ll download today at work and give it a spin..

I still toss on albums once in a while...something a bit nostalgic about all that ‘needle noise’....for a while anyway…

imagine on October 2, 2007 at 04:58 am
Avatar for Craig

Pay what I want for Radiohead?  How about $0.03?

Craig on October 2, 2007 at 02:05 pm
Avatar for WETBACK

The internet surly did kill the copyright industry. The pirates of the electronic world web proudly offers you movies and music that have not even hit the stores.

I’m not a big Radiohead listener but this song is cool.

Radiohead - Creep

WETBACK on October 2, 2007 at 02:54 pm

Touring is often merely advertisement for Album sales...—imagine

Are you sure? Nearly everyone I have known in bands has made most from touring, not albums. The only exception being a guy that wrote a single for a band he was in, and then left it. He still collects royalties for that song though.

The problem is the artists get only tiny amounts per CD, and even less for songs off iTunes (upto 0.08c/song for the band, normally less). The bulk of the money goes to the record labels and the distributors.

Even clowns like Eminem make most of their income from sources other than albums. (One stat. I saw stated that of the $10 million he earned in 2004?, only $2 million came from album sales). And Paul McCartney makes only about 3% of his income ($2 million of about $75 million) from song/album sales.

The internet surly did kill the copyright industry.—WETBACK

Bollocks. It has never been making more pesos than now. (Even if record company revenues are going down, movies have been trending upwards, and especially video games too.)

Likwidshoe: If you want CD quality, try FLAC (Fully Lossless Audio Compression?). It doesn’t mangle the data, just compresses it, much like ZIP.


“All the war-propaganda, all the screaming and lies and hatred, comes invariably from people who are not fighting.”
“Every war when it comes, or before it comes, is represented not as a war but as an act of self-defense against a homicidal maniac.” —George Orwell

Angry Vertebrate on October 2, 2007 at 08:25 pm

Likwidshoe: If you want CD quality, try FLAC (Fully Lossless Audio Compression?). It doesn’t mangle the data, just compresses it, much like ZIP.

Naw. Until most portable music players start playing wave, I’ll continue to grit my teeth and encode to 320 kbps MP3s.

I appreciate the suggestion though.

likwidshoe on October 2, 2007 at 09:37 pm
Page 1 of 1        

Post a Comment


Before commenting, please recite:

Grant me the serenity to ignore the trolls,
the courage to debate with honest opponents,
and the wisdom to know the difference.

Name   
Email   
URL   
Human?
  
 

Upload Image    

Remember my personal information

Notify me of follow-up comments?

Note: Notifications will only be sent to confirmed email addresses.

    

By submitting your comment you agree to our terms of service.