Obama Administration Renames Obamacare Exchances “Health Insurance Marketplace”


With states, including North Dakota, resisting the implementation of Obamacare health insurance exchanges the Obama administration has decided to engage in a little re-branding. They now want to call the exchanges “health insurance marketplaces.”

Health Insurance Marketplace, or just Marketplace, has replaced “exchanges” in how HHS now refers to a key and soon-to-go-into-effect provision of the 2010 healthcare reform law.

On a website managed by HHS, www.healthcare.gov, Marketplace is prominently featured as the online portal where uninsured, low-income individuals will be able to use health care reform law-authorized government premium subsidies to purchase coverage from participating insurers. Small employers also will be able to purchase coverage from the marketplaces for their employees.

This is clearly an attempt to dress up the mechanism through which the government will control the insurance market in the language of free enterprise, which Americans will no doubt found more appealing. At least in a superficial way. But this doesn’t change the fact that these exchanges are anything but marketplaces.

Marketplaces exist where willing sellers and willing buyers are allowed to reach mutually agreed upon decisions on the prices of goods and services. What Obamacare has created are rules which control the insurance market, dictating what sort of policies buyers can consider and what sort of coverage insurers can provide and at what price.

Marketplaces are organic. They are what exists when goods and services are allowed to flow freely. Government cannot create a marketplace. Governments can only limit, tax or regulate the marketplace. Which is what Obamacare is doing, though the Obama administration wants to avoid that reality through Orwellian tweaks in language.

Rob Port is the editor of SayAnythingBlog.com. In 2011 he was a finalist for the Watch Dog of the Year from the Sam Adams Alliance and winner of the Americans For Prosperity Award for Online Excellence. In 2013 the Washington Post named SAB one of the nation's top state-based political blogs, and named Rob one of the state's best political reporters.

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  • HG

    So the only marketplace for health insurance is the gov’t exchange? The gov’t has complete control of the “market” in this case. No free-market for you.

  • Lianne

    A thorn by any other name is still a thorn.

  • Guest

    The acronym for Health Insurance Marketplace is HIM. Did he just declare another war on women?

  • JustRuss

    So, following the Apple model then

    • $8194357

      Ya…The snake sold it to Eve, huh..

  • two_amber_lamps

    Sounds like the difference between national socialism and fascism…. same $h%t, different wrapper.

    • $8194357

      Going global too…

  • http://ndgoon.blogspot.com Goon

    This administration is on the march, they’re out of control and we had better beware.

    • $8194357

      Banna republic.

  • whowon

    Well, they had to get rid of the word “affordable” from the piece of junk.

    • $8194357

      “cost compromised”?

  • mickey_moussaoui

    Funny, considering they were all against opening up the insurance “marketplace” to competition across state boarders. Libs just live to deceive.

    • $8194357

      ( Libs just live to deceive)
      Their daddy took the form of a snake, huh..
      When their lips move they sell lies and deceptions..

  • mikemc1970

    If your company makes crappy products, you need to have relentless salesmanship to make up the difference, and the Obama admin is the RONCO of the political world. I think it’s sweet irony that Obama, who is so anti-free enterprise, has to work so hard in order to sell his bad policy.

    • two_amber_lamps

      Yup he’s the proverbial salesman selling snow to Eskimos… yellow snow at that.

      Easy to do when you formulate laws that mandate the purchase of a product or suffer the sanction of the state. Crony capitalism at it’s finest.

  • $8194357

    Defineing the terms, rebranding and manufacturing a false narritive..
    nothin new here…Its just what they do and have done for 100 years or better..

  • $8194357

    Barry follows the global elitists agendas..
    He does what his handlers want him too..

    Arab spring anyone?


  • http://genelalor.com Gene Lalor

    The MSM Practice to Deceive

    It’s a given that Vice President Joseph Robinette Biden gives all
    new meaning to the word asinine and commits even more stupid gaffes than his
    boss President Barack Hussein Obama–which is amazing in and of itself–and so the
    mainstream media generally ignores Bidenisms such as his recent delaration at
    the Iowa State Society Inauguration Ball that, “I’m proud to be President of the
    United States.”

    America’s uncrowned Clown Prince retracted that unintentional coup
    attempt following his audience’s derisive laughter and after he got a corrective
    poke then compounded his inanity by saying, ”I’m proud to be Vice President of
    the United States and I’m prouder to be Barack Obama.”

    America needs a good laugh these days and Biden frequently provides
    one. If not for the fact he’s a heartbeat away from being the commander in chief
    and his rumored, addled ambition to run for the presidency in four years–both
    scary prospects–we could sit back and enjoy the comic relief.

    Far less enjoyable and much less comical is the propensity of Obama’s
    MSM to conceal, bury, distort, and lie concerning news stories which contradict
    or embarrass the administration, stories that are vital to the public’s right to
    know and understand what’s going on in our increasingly-threatened democratic

    For example, consider the mainsteam coverage of Obama’s second
    inauguration festivities last Monday.

    Instead of fulfilling their journalistic responsibility of
    objectively reporting the various events, CNN’s Jim Acosta all but wet his pants
    from excitement and gushed: “You know, I feel like I should pinch myself right
    now. I can’t believe I have this vantage point of history in the making” and
    subsequently chirped in with, “It’s good to be the President. It’s almost like
    being a rock star on every street corner of Washington on this

    Chief CNN Obama cheerleader Wolf Blitzer later raved about witnessing
    “history over here” and shouted out and waved as his idol’s parade marched

    ABC’s Bill Weir who claimed in 2009 that local seagulls were “awed”
    at Obama observed that people attending the 2013 inauguration were “counting on
    history to keep them warm,” not awed as much as seagulls, I guess, but
    warm–whatever that means.

    Consider also a few other instances of what
    and how the MSM reports and mis-reports news which doesn’t precisely fit the
    Obamian talking points template. . .

    (