No Surprise Here
Jay Severin has a column in the Boston Globe about the new Liberal Radio Network.
He makes a lot of good points. Read the whole thing.
Of course, to those of us following the story this is nothing new. I pointed out the liberals failure to grasp the realities of talk radio back in December.
AFTER YEARS of contemptuously dismissing talk radio as a vast, embarrassing wasteland of doltish, bigoted, old, angry, overweight, religious white men named Chuck, liberals suddenly want a piece of the action. Coming soon to a radio near you, the Liberal Talk Network.
Well, my "progressive" pals, prepare to confront a shocking fact: Talk radio is a business. As in must make a profit. Success requires capturing a vast audience, and more. As a business enterprise, it is virtually meaningless whether your listeners agree with you politically. Your audience must attract major advertising dollars. That's right -- we're not in NPR land anymore, Toto.
Al Franken, your latest great white hope, declared your mission: "We're going to put it to Bush." You're off by one crucial letter: To win this game, you don't have to beat Bush, you have to beat Rush. He and his cohort are far more formidable than you imagine.
He makes a lot of good points. Read the whole thing.
Of course, to those of us following the story this is nothing new. I pointed out the liberals failure to grasp the realities of talk radio back in December.
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