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Monday, November 05, 2007

Newspaper Circulations Plummet, Again!

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The nation’s largest newspapers overall saw a significant decline in readership once again this year. 

According to an analysis of ABC figures, for 538 daily U.S. newspapers, circulation declined 2.5% to 40,689,617. For 609 papers that filed on Sunday, overall circulation dropped 3.5% to 46,771,486. The percentages are based on comparisons from the same period a year ago and represent the majority of the paper’s reporting into ABC—less than half in the country.

For The New York Times, daily circulation fell 4.51% to 1,037,828 and Sunday plunged 7.59% to 1,500,394, at least partly due to a price increase.

Daily circulation at The Washington Post was down 3.2% to 635,087 and Sunday was down 3.9% to 894,428.

Daily circulation at The Boston Globe tumbled 6.6% to 360,695 and Sunday fell about the same, 6.5% to 548,906.

The Wall Street Journal was down 1.53% to 2,011,882 daily but USA Today posted a gain of 1% to 2,293,137.

The newspapers have no one to blame but themselves.  They aren’t reaching a fraction of their potential audience.  The newspapers of this country have a complete lack of respect towards the American people.  The customers sense this and are no longer buying.

What’s kept these papers alive has been advertising revenues.  Even with declining readership they’ve been able to increase advertising revenue.  It appears that they’re getting close to charging the limit for what they’re delivering.  Once they can no longer get more money while delivering less they’ll be sunk.

Here’s a listing of the top 25 newspapers in the country. 

The local papers didn’t make the list obviously, but by digging around a bit on the Audit Bureau of Circulation’s website I was able to find that the Fargo Forum showed a daily paid circulation of 51,913 as of May 21st 2005 and a paid for circulation of 48,909 in their report dated March 31st of this year.  The comparison seems a bit to the Forum’s advantage as the figure two years ago was Monday thru Friday and the 2007 figure includes Saturday, a bigger day.  Even at that the Forum shows a 5.8% decrease over this time.

The Grand Forks Herald shows a circulation of 32,110 in Nov of 2004 but only 29,373 for March 31st of 2007.  The same problem applies with the latter figure including Saturday.  The Herald’s lost 8.5% of their readership over that time.

Comments

Avatar for Bill Mitchell

Simple reason.  The Dem base is primarily poorly educated and doesn’t read newspapers.  FoxNews, etc all prosper for exactly the opposite reason.

Bill Mitchell on November 5, 2007 at 12:30 pm

IMO newspaper circulation plummeted due to it’s day(or 2) old news. It is only good for very local news and obits and most can get that info from smaller, free, town and city newspapers.
Who needs the sports section when you can get all the scores and stats on your cell phone.


“We have a dollar that’s adjusting and I am for a strong dollar.....
Our dollar doesn’t buy as many barrels of oil as it used to and so therefore it’s more expensive for the American people”..... Bush 3/12/08

Mark D on November 5, 2007 at 01:07 pm

News paper. I see the words but they don’t make sense stuck together. Is it some sort of riddle? I know! I’ll google it!


Una Salus Victus Nullam Sperare Salutem

2Hotel9 on November 5, 2007 at 01:47 pm
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Why buy a newspaper?
Grocery ads (which I don’t need because my local stores mail them out weekly)
TV listings (which are available onscreen via cable)
and I was going to list the Sunday funnies (most of which haven’t been funny since Calvin and Hobbes!), but I can get most of them online, too!

Although I admit, it was a print ad for Best Buy that first tipped me to the fraud Michael Moore is perpetrating with his DVD!



Barack Obama: All hat and no cattle since 1997!


Proof on November 5, 2007 at 03:51 pm
Avatar for Anthony

Day old news and other quicker places aren’t the only reason for falling readership, if that were the case then all newspapers would have falling readership, but some actually post gains.

Some of the papers that had losses are in cities that have falling populations.  the Arizona Republic prints in Phpenix, the fastest growing city in the US, but still lost 3.75 percent readership.  They keep trying to force their not quite way left view upon the people of this city.

Having said that I believe newspapers as we know them today will cease to exist, maybe they can morph into a more competitive media, bu titme will tell.

Anthony on November 6, 2007 at 12:24 am
Avatar for scott

Great post,

The only solution to increase the readership is digitization. most of the publishers digitized their print publications in order to increase the circulations. I heard about a website http://www.pressmart.net providing the digitization services for all print publications. By using these kinds of services will definitely increase the readership.

scott on January 22, 2008 at 12:14 am
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