New Reality Show To Help A Virgin Get Laid

Somebody emailed me a link to this article earlier today which details about a new reality television show called Virgin Territory which will, presumably, star a number of struggling actors “virgins” who will compete for the right to bed some good-looking girl.
The girls being considered for the prize? Jenna Jameson or Paris Hilton, though Paris’ involvement is somewhat odd given that this reality show is apparently being put together by the same guy who put out her sex tape. You wouldn’t think she’d want to work with him…unless Paris’ sex tape was really a career move she collaborated with him on. But whatever. I digress.
My question is, how is this not prostitution (which is a question I’ve also posed with regard to pornography)? Basically the show would consist of a bunch of “johns” paying the show’s “pimps” with strange antics (which will serve as content for the show) in exchange for a sexual tryst with the girl the pimps are pimping out. Not that I have much of a problem with consensual prostitution. If a woman wants to sell sex for money and other people want to buy, that’s their business. But currently prostitution is illegal in most parts of the U.S. – specifically New York and LA one of which would probably serve for the filming location – so how is this not against the law?
It just seems a little absurd that we spend millions of taxpayer dollars every year on enforcement of vice laws against prostitution while women who get paid for starring in porno movies or having sex with the winners of reality shows do so openly and without fear of prosecution.