Network News Driving Away Viewers
What do news organizations have to sell when they lose their credibility? Not much I guess.
The Obama-McCain match-up is proving to be a lackluster election ticket for the Big 3 network news programs, according to NIELSEN MEDIA RESEARCH.
As the shouting from the trail and the frantic spinning from the anchor desks intensify, the audience is voting with their remotes.
All 3 evening news shows experienced audience drops year-to-year for the week of Oct. 13-19, 2008.
CBSNEWS w/ Couric shed a half a million viewers, falling from 6.4 million to 5.9 million; ABCNEWS dropped from 8.1 million to 7.6 million; NBCNEWS slumped from 8.2 million to 7.8 million.
I can understand that the news programs are going to lose viewers as the public changes habits. However in any scenario I could think of there ought to be more interest right now before the election than there was the same week last year.
For the life of me I can’t understand why the money man in these businesses let idiots like Couric destroy a franchise worth hundreds of millions of dollars.
