Michelle Obama’s Oscars Appearance Was Genius

85th Annual Academy Awards - Show

Much to the consternation of conservatives, First Lady Michelle Obama appeared on the Oscars last night. This prompted much eye-rolling on the right:

Conservatives cringed across social media late Sunday night as the Academy Awards proved immune to avoiding perceived liberal messaging, with First Lady Michelle Obama announcing Argo as the year’s Best Picture winner.

“It is not enough that President Obama pops up at every sporting event in the nation,” Jennifer Rubin wrote on TheWashingtonPost.com. “Now the first lady feels entitled, with military personnel as props, to intrude on other forms of entertaining (this time for the benefit of the Hollywood glitterati who so lavishly paid for her husband’s election).”

Obama announced the winner via satellite from the White House flanked by active duty American service members.

The thing is, this was a brilliant maneuver by the Obama administration. As are President Obama’s annual pre-Super Bowl interviews. As are all of Obama’s “soft media” interviews on Jay Leno and in magazines like People.

While Republicans are busy mocking Obama for conduct unbecoming a President, for dodging “hard media” interviews and tougher questions, Obama is busy winning elections and advancing his agenda. And he’s doing it because he knows far more Americans watch the Oscars and the Super Bowl and Jay Leno than read political magazines, and watch political shows.

Obama is going where the people are. Conservatives shouldn’t mock them for that. Conservatives should figure out a way to emulate it.

When conservatives engage liberals on the battleground of public policy, conservatives win. But right now conservatives and liberals aren’t fighting on the same battle field. The left is reaching people, and the right is not.

Rob Port is the editor of SayAnythingBlog.com. In 2011 he was a finalist for the Watch Dog of the Year from the Sam Adams Alliance and winner of the Americans For Prosperity Award for Online Excellence. In 2013 the Washington Post named SAB one of the nation's top state-based political blogs, and named Rob one of the state's best political reporters. He writes a weekly column for several North Dakota newspapers, and also serves as a policy fellow for the North Dakota Policy Council.

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  • lucas

    To borrow a quote from the hollywood establishment elite”stupid is as stupid does” this country is doomed. America it was a great ride, hope the euro zone has room on the short bus. China have fun ruling the next century.

  • Hannitized, Proofs obsession

    Remember the genius of using Clint Eastwood at the RNC? Sheer genius.

    • mikemc1970

      Actually it was. I never laughed so hard in my life except for that time you got syphilis.

      • Hannitized, Proofs obsession

        You laugh at traffic lights. You’re not really all there, buddy.

        • mikemc1970

          Only if you’re standing in the intersection when the light turns green, but then again who wouldn’t laugh at that?

          • Hannitized, Proofs obsession

            Yuk, yuk. You’re a regular comedian.

          • mikemc1970

            Whoops. It did come through eventually, but you’re still a gutless punk.

            edited to reflect slow response times from DISQUS

          • Hannitized, Proofs obsession

            Who did your voices tell you that I responded to, if not you?

            Too cowardly to respond to me directly. Not that I’m surprised by your b1tch move though.

          • mikemc1970

            edited to reflect slow response times from DISQUS

            Re-read the edit. Yes I know reading comprehension is far from your strong suit, but you should really give it a go. It’s bad enough you rely on me to pay for the welfare that keeps you in food and shelter, but it’s entirely unfair for you to expect me to read posts and then comprehend the meaning for you.

      • guest

        Remember the genius of the dem/lib/communists proving they’re anti semitic and Godless at the DNC? Heer anti American

        • guest

          Sheer

  • WOOF
    • mickey_moussaoui

      Dog star

      • mikemc1970

        More like hog star.

        • camsaure

          Or a red communist star.

    • Hannitized, Proofs obsession

      Americans are more sophisticated than to continue to accept only faux patriotism and dimwitted interpretations from The Bible as a form of political mojo. The Republican party as they knew it is dead.

    • guest

      She’s a anti American, anti semitic racist twat.

  • devilschild

    It was a good show until she showed up. I couldn’t switch the channel fast enough. What a let down …

    • Davo

      “Argo” won.

  • RCND

    Rob is right. And the thing about these “soft” media appearances is it is a little harder (not impossible, but harder) to be edited down to a few soundbites ala MSNBC.

    • Matthew Hawkins

      If Rob is right, which I don’t think he is, it is only because the conservative media is amazingly stupid. Ungodly stupid. Willingly to follow the stupidest man on the internet.

      The First Lady making an appearance from the White House should make about two lines of press in the entertainment section.

      Instead you morons make it a huge story, which only makes you look bad, because most people like Michelle Obama. She is not a bad person.

      • http://sayanythingblog.com Rob

        I’m not saying anything bad about the first lady. It really is a brilliant strategy.

        Most Americans vote based on personality. They don’t know much about policy, do they vote for who they like. And they like the guy they see on Jay Leno. They like the lady they see at the Oscars.

        Are they pandering? Sure. Does it all speak to some very skewed priorities among Americans? Absolutely.

        It is also working.

        And I’m laughing at you taking about the first lady getting attention as though it were a conservative plot.

        • Matthew Hawkins

          Bullshit, you are playing into the narrative that it is some nefarious plot.

          I had grudging respect for you because you avoided this stupid story all day. That is gone.

          • http://sayanythingblog.com Rob

            Respect for me? I could post that the sky is blue, and you’d be on here arguing that it’s pink.

            And I’m not sure how I could be implying that it’s nefarious when I said conservatives should do the same.

          • camsaure

            I think losing the respect of a juvenile child like little Matty should be a badge of honor for you Rob.

          • $8194357

            Communist red?

      • OldConserv2011

        most people like Michelle Obama. She is not a bad person…. Really? The woman who whispered in her husband’s ear, “all this for a damn flag?”. The woman who said that she had never been proud of her country until it had elected her husband? Not a bad person?!? This woman is every bit, if not more of a militant raging socialist than is the President. She fiddles in Hollywood while her husband burns the country down.

        • The Fighting Czech

          Dont forget her bouncing out of Air Force One dressed like Trailer Trash going on vacation to the Grand Canyon. Seeing that picture with full dress military at attention at her side, told me all I need to know about that family….

          • noblindersonme

            see ! my point is exemplified! ‘dresed like trailor trash ‘. Yep that will certainly help the republican’s desire to expand their voter base!

          • slackwarerobert

            If you need to lie, then you don’t have them anyways. It’s obvious obama can’t have a base without lieing. Well and threatening journalists now as well if they print the truth.

        • noblindersonme

          Geez… old conservative you sound like those old bittys kevetching and snickering and gossiping like bobbleheaded twits! ” gee and did you see what she was wearing, !!” ” Oh those bangs ” !!! AND her big buttt!!!!! ( I kid you not ! our first lady’s posterior has been fair game for many of the conservatives RUSH LIMBAUGH most prominently !!)
          YES Asshat ! Michelle is not a bad person !!! grow up quit acting like a teenage twit!
          ( btw the way all of those stupid comments old bitty conservative dug up were taken out of context , and I should ask him/her how he thinks a black should feel , after 2 centuries of slavery and aparthied has not really made them feel ‘proud ‘ to be an Amercian!!! Have you, ‘old conservative ‘, ever been denied even the right to drink at a water fountain freely?? Who is the bad person there, asshat? )

        • ellinas1

          Of course you have plenty of proof about the flag thing…..right?

  • sbark

    was genius………..for sure, if you also liked Evita as a countries image as ruling class elite.
    all the soft media appearances moves the POTUS toward a ruling figure in the minds of the low information moderates and welfare bunnies……..it cements an idea that was already growing as a seed.

  • DelawareBeachHouse

    Lots of media accounts reported that the Oscars crowd groaned. I think the Obama machine overplayed its hand.

    • Davo

      Lots. Lots and lots and lots.

  • jayarby

    The most climactic part of the night and this media whore would find a way to be in front of the cameras. Yes, she was invited, and that was because they knew she wouldn’t refuse. But if she had any decorum she would have deferred to a more fitting presenter.

    • Davo

      Yes, someone like Glenn Close would have made a lot more sense.

  • whowon

    Mooch: Hollywood Does “Vitally Important Work”…right. Did you see this? Iran photoshops her dress to be more modest. O’s ME buddies. http://weaselzippers.us/2013/02/25/iran-photoshops-moochs-oscars-dress/

  • Yogibare

    The Brits have nothing over us with their Royalty—-we now have ours. Fawning and bowing and scraping to this media-manufactured super couple; ain’t it wonderful !

    • noblindersonme

      Fawning and bowing and scraping to political gods is hardly the special province of those who support the current President! The right indulged in every exuberant extravangance you find so disturbing when it came to Sarah Palin, a women of excedingly limited acomplishments , and the right wanted to carve Reagan on Rushmore which certainly qualifies as godlike worship. ( btw if you think I am anti Reagan by my comment , I do come to that belief because I know Eisenhower is far more fitting for Rushmore).
      listen asshats , Obama is our first black President not an uncommon event . Centuries from now it will still be an historical milestone. get over it!!!
      and mind the fact that the latest poll put Obama’s positive rating as 55% and the GOP was at 20 some % ! That ain’t media manufacured bub! Your side’s low public’s confidence was well earned !

      • slackwarerobert

        Limited accomplishments? She was the chief executive of a state, can produce a birth certificate, didn’t buy into cronyism, had actual education in a university with grades and everything. She was way more qualified than der fuhrer. And if not for mccain on the ticket could have easily won.

        oops almostr forgot, didn’t lie about her parents, didn’t lie about her books, didn’t lie about obamacare. Yea, you definitely picked the right idiot for the job in the white house, he can’t even tell the truth about spending increases that start tomorrow.

  • mickey_moussaoui

    Genius in the swarmy Obama way of doing things. They (the obama’s) have degraded the office to the level of a pop culture, cult of personality, rock star status. It is very fitting for the low information voter that they appeal to. American culture has successfully lost 20 IQ points via this new era of obtuse liberal politics. We are all morons now.

    • $8194357

      (We are all “socialist” morons now.)
      Fixed that for ya mickey.

  • mickey_moussaoui

    You do have to acknowledge the irony of this appearance. Here we have the wife of the President awarding a movie about the rescue of Americans in a foreign Islamic country when her own president husband failed to rescue four Americans who were killed in Benghazi.

    Sweet, sweet irony. You can’t
    make this stuff up, it’s golden

    • noblindersonme

      you can’t make this stuff up ?? hell you can’t even see beyond your drippy nose when it comes to looking at history without screening it through your neocon prism. Argo was about a rescue of hostages in Iran . Carter tried to send helicopters in a secret mission to rescue the main group. A sandstorm killed many brave men as the helicopters crashed . Carter took the blame ( I remember it well) and although Carter was not in control of a sandstorm boiling up in the deseert , the republicans and Kohmeni (sp) did all they could to mock and twist the screw as the crisis dragged on to the day Reagan took office.
      Isn’t it SWEET IRONY fools like mickey m. want to today, bash a President who had 4 Americans killed in Benghazi under his watch , while they continue to venerate a president who had 250 marines killed under his watch ( Reagan In Beruit).
      sorry mickey history aint a sald bar available for your own narrow minded, picky tastes!

      • slackwarerobert

        Did reagan refuse to send in help? I remember a large bomb, then they went home. He also bombed the french for being an ass about us retaliating on the killers. obama watched then getting slaughtered and blamed a video staring muslims. Let the culprits go that we did capture in the act, and blamed bush probably. I celebrated the ambassador getting it, and hope the stories are true he went with his fudge packed in tight. Always good when the criminals in charge buy it for a change.

    • slackwarerobert

      I liked how it was pointed out that bill left our troops to be slaughtered, and now hillery did the same.

  • Thresherman

    Nero fiddled while Rome burned and the Obamas played faux celebrities while millions of their countrymen gave up hope of ever getting a job again. Rob is wrong, this isn’t brilliant, this is a god damned disgrace. This is the media and Hollywood conspiring to continuously distract the people from what is important and substituting it with shallow celebrity worship. If this is brilliant, it only so in the same way that the Nazis were brilliant in convincing the German people that all their problems were the fault of the Jews.

    American exceptionalism used to mean that we were above that because this was a country where the government was of, by and for the people. That the people, working, thinking people, were the basis of sound and stable government. But years of the Democrats and their allies in the media pandering to the lowest common denominator has driven a wedge between the working, thinking people and the entitlement class.

    The working, thinking people recognize the problems we as a country face, the entitlement class only wants bread and circuses. The working, thinking people want to create an environment where those who are willing to exert themselves can excel, while the entitlement class thinks that those who exert themselves owe them a living simply because they have ability to convert oxygen to carbon dioxide.

    Brilliant? No. It takes no special level of intelligence to pander, it only takes a willingness to ignore reality in favor of short term gain.

    • $8194357

      To destroy from within agendas dang near completed, huh.

  • Mike Peterson

    I’m very conflicted about the soft-media strategy in general. I believe the federal government, the Executive Branch should be so small that we don’t even care who the president is. The idea of our “heroes and leaders in Washington” being part of one big, giant personality-cult train makes me cringe and goes against everything I believe in.

    I wish likeability wasn’t as a big a factor when determining who runs the country; just the straight-up principles and how one votes. Here it seems like, we have the most likeable person on earth (for argument’s sake) yet he’s one of the soft-tyrannical we’ve had in office.

    I suppose this is always how the game went, ramming the personality cult down our throats. I hate it with a passion. You make a good point though, that the reds should play on an equal-playing field with Obama’s tactics, but the whole thing just makes me cringe for our country.

    • http://sayanythingblog.com Rob

      The battlefield we want to fight on is not the battlefield we are fighting on.

      • Mike Peterson

        Sad but true. We’re heading down a very concerning road when you look at the majority of people voting say, 100% on likeability and 0% on voting record.

      • slackwarerobert

        Fortunately for us, they are putting useful idiots in charge of the militia that is defending them from us as well. They were to good at dumbing down the people, they dumbed down their own security as well.

  • the Fighting Czech

    So you recommend John McCain do an appearance with Honey Boo Boo???

    • camsaure

      LOL

    • slackwarerobert

      Aren’t they the same person? Now mccain and the octomom might be possible, unless he was locked up somewhere when she got knocked up.

  • Radniecki

    I do agree with Rob in that Obama has figured out how to indoctrinate the ‘low information voter’. Also, let’s suppose the next president is a Republican. Will he be invited to these venues so he can have his crack at indoctrinating the low information voters? Doubtful.

    • noblindersonme

      Radniecki , your post was self explanitory as your screed answered itself with it being posted on a blog populated heavliy with ‘low information voters’ !
      As I explained with my ‘high information’ post previosly , Yes ! if the next President is a republican , he would probably be given a crack at that venue if he so wanted! The Bushes and Reagan did get a ‘crack ‘ at the Oscars!
      You know, bub, one of the first signs of a ‘low information voter’ is one who does not anticipate the answer to his question he poses!
      When you asked that question , why didn’t YOU do some research or comtemplate what the answer might be?
      Consider this ! I agree with the statement that Obama and EVERY President has figured out how to appeal the ‘ low info voter’. and as Dick Cheney once famously said -“SO!” Hasn’t That been the number one objective of the republicans too as exemplified by the blatant stated purposes of Newt Gingrinch and Karl Rove???
      Yeah Radnieki you are not going to raise your IQ by hanging out here!
      ( and I anticipate radnieck’s response as he ignores my truisms by accusing me of supporting some libreral craziness that I never said I did support!)

  • SigFan

    The First Lady taking the time to appear on a show that centers around narcissistic, self-congratulatory and self important over inflated egos. Tacky for most, but fitting for Michelle.

    • slackwarerobert

      With obama ready to fire everyone in the military on friday, according to obama. Why are those idiots behind her wearing big shit eating grins? Did they sign waivers for the networks to use their likeness on TV?

  • chris

    It’s annoying even for a liberal to see politics mix in with entertainment; some people enjoy movies in order to escape from the hum-drum of everyday politics for a while. But to be fair, she didn’t exactly barge in uninvited using her political weight to intrude upon a private event. Quite the opposite, Academy Awards had approached her and invited her, and they spent lots of time going through the proper channels and paperwork in order to get it done. In addition, it wasn’t an unprecedented move; Laura Bush had participated in the same Academy Awards just a few years back.

  • $8194357

    The made for TV mass consumption propaganda black camelot actors wanted to be “recognized” at the OSCARS and made a surprise appearance, complete with military stage props…
    Modern day ARGO.

    And then it came time to announce the Best Picture winner, and Jack Nicholson stepped on stage to do the honors. Only Nicholson, and the show’s organizers, had something else in mind.

    Enter Michelle Obama.

    The First Lady appeared via satellite to not only announce the night’s biggest prize but gave a speech extolling the virtues of the films in play. It was an unprecedented cultural power grab by the Obamas, almost daring conservative viewers to adore her as much as progressives already do.

    Read more:

    Why do liberals always sound like they are on the verge of tears?
    All whiney about their “values”…

  • noblindersonme

    First off . when you Rob have faced off against a fair minded ,see- the -whole- picture ‘liberal’, like me for instance , you have seldom ‘won, and are lucky to draw even as your narrow views are exposed and hypocricies layed bare.
    Secondly , you actually are on to something as you point out how stupid is was for some simple minded conservatives to go ‘ bat guano crazy at Michelle Obama’s Oscar appearance .For one, it was hardly unprecedented as Laura Bush made an appearance there . and she did so WITHOUT the democrats behaving like the sore loser scum that the republicans are doing now. Ronald Reagan , the former actor , also showed up there. Betty (Ford) ,Nancy (Reagan) ,Barbara ( Bush), and Laura, seldom ,if ever, got the kind of scurvy dog hostilty from the other party as Michele does !
    Had Mitt won the election, would the sourpusses here go nuts as First Lady Romney gave out the Best Picture Oscar??
    and as for the inevitable ‘Hollywood’ bashing and the STUPID attempts to continue to tie ‘all thats wrong’ to the Gommorah that is Hollywood , I have to refer you guys to last summer’s debacle as you guys tried the same ploy with Clint debating an empty chair ‘.!! As Sarah would say “How did that hopey changey thingy ‘ work out for ya”!
    Hollywood sucks !! ( except for all the movies each and every one of YOU have in your own libraray at home! and they are all ‘G’ rated- right?
    btw where was ‘conservative’ Mel Gibson on Oscar night .. hmmm.

  • $8194357

    Quote Atlas Shrugs:

    Did another network turn their airwaves over to the Obama regime for more relentless propaganda from our dear leader and his embarrassingly indulged wife?

    I found it galling that Michelle Obama was at the Oscars. Why? Can’t we get away from Big Brother and Big Sister? Isn’t it ironic that Michelle Obama would introduce a best picture award depicting the extraordinary rescue of embassy staff after jihadists took over the American embassy in Iran? Obama did no such thing when our consulate was taken in Libya. Obama left the American ambassador and embassy staff to slaughter at the hands of savages in Benghazi. Obama did nothing for many hours when our people were begging him for help.

    But I digress. What was that political animal doing at the Oscars?

    Hurray for Washington, Mary Theroux, February 26, 2013, The Independent

    The culmination of last night’s Oscars broadcast with a Live! feed from the White House with Mrs. Obama (hangin’ with her military BFs) marks the official recognition of the Presidency as theater: like the old Western sets, no substance required.

    From the very beginning, President Obama was elected based on his strong delivery of stirring words, “Hope and change,” with no serious vetting of his record or policies. Having been awarded the presidency, as the Oscars follow the Golden Globes, Mr. Obama was next awarded the Nobel Peace Prize, solely for his well-scripted promises for peace.

    And thus the facade continues: promising peace and delivering expanded war, with new frontiers broken for drone killings of children and other innocents, legal justifications crafted for killing Americans, and near-limitless executive power over nearly every aspect of our lives. Reciting the Progressive line while delivering impoverishment, decreased access and less-affordable healthcare, clearly it matters only what he says, not what is. His hoped-for next act: new goals of gun control that would make the most vulnerable more so, an increased minimum wage that would further exacerbate the inability of those with no work experience to get an entry-level job in which to hone the skills that will put them on the economic ladder, and “green” measures, based, like the Life of Pi, on computer-generated fantasy so much more appealing than dry real-world data.

    But it’s OK. The Obamas make us feel good about ourselves, and, after all, that’s what Hollywood, er, Washington, is all about.

  • slackwarerobert

    Without spoiling the ending for me, waiting for netflix to see the movie. Did hollywood have the guts to have imanutjob be one of the hostage takers in argo? Or did they chicken out from the truth?

  • http://genelalor.com Gene Lalor

    Michelle Obama Does the Oscars!

    True to her obnoxious self, “Lady” Michelle LaVaughn Robinson Obama
    made a “surprise” satellite appearance at Sunday night’s Oscar presentations
    bedecked in her cleavage-revealing gown and coiffed in her new Moe Howard bangs.
    She proved once again that putting lipstick on an even-toed ungulate in the
    genus Sus doesn’t make the ungulate a movie star.

    Is that too harsh? Granted, the following lines from ”Lady” O. don’t
    reference lipsticked pigs but are they any less nasty?

    –”If you can’t run your own house, how can you run the White House”
    (2008, ripping Hillary Clinton);

    –”I want to rip his eyes out!” (2008, ripping Hillary’s
    hubby);

    –”For the first time in my adult lifetime, I’m really proud of my
    country” (2008, ripping the United States of America).

    Okay, suggesting the FLOTUS is an oinker may be over the top. Maybe
    when she starts acting like the First Lady of the United States–or when the
    Secret Service arrests me for telling the truth and rips my eyes out– I’ll cease
    and desist.

    And maybe not.

    Hey, look, at least I didn’t mention what everyone including Rep. Jim
    Sensenbrenner (R, WI) has noticed, namely that “Lady” O. is endowed with a “big
    butt” and eats like a hog yet preaches good eating habits to fat kids and nor
    did I cite Barack’s evident interest in booty.

    But, on to the Oscars.

    Jennifer Rubin asks the excellent rhetorical question “Why Was
    Michelle Obama at the Oscars?” and why she ignored her “props,” America’s
    service men and women, even though she had “time to give a crumb to the gay
    community, applauding the movies that inspire us ‘no matter who we are or what
    we look like or who we love,’ since ‘they are especially important for our young
    people’ ” apparently unlike “real heroes,” our military.

    I can easily answer Ms. Rubin’s question even if it is rhetorical . .
    . (Read more at http://www.genelalor.com/blog1/?p=30324.)

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