The temperance movement is alive and well

For-your-own-good crusaders learned their lesson in the 1930s: Bans don’t work. They serve only to arouse that part of the American psyche that rankles at the thought of being told you can’t have something. If you truly want to prevent consumer access to something, you must first convince them it is evil so that they become reluctant to come to its defense. Then you slowly squeeze the product out of the market through taxation and restrictions on sales and advertising. We’ve come a long way from the days of Demon Rum. Today’s do-gooders’ favorite tactic is to label something as “unhealthy.”

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