Perry set off for California on Sunday, where he will spend four days trying to convince business leaders to move their operations from southern and central California to Texas.
He began his pitch earlier this month with a radio ad which has run on Golden State airwaves from Los Angeles to Sacramento.
“Building a business is tough, but I hear building a business in California is next to impossible,” he says in the ad. “This is Texas Gov. Rick Perry, and I have a message for California businesses: Come check out Texas.”
Perry touts Texas’ tax policy, limited regulations on business and a legal system that includes tort restrictions. A website for the effort notes his state’s recovery from the recession, job growth, low unemployment rate and low price for natural gas.