Mrs. Obama does not appear to have done anything much to personally publicize the initiative in more than four months – since she released a video in early September welcoming children back to school and telling them about the “healthy, delicious new choices” on school lunch menus. In August she had a “Kids’ State Dinner” at the White House to showcase healthy eating.
Michelle’s exit from the Let’s Move campaign coincided with growing reports and a widely circulated satirical video alleging that the new food guidelines were leaving children hungry. The bad publicity clashed with President Obama’s efforts to stir support among young voters for his candidacy. Many of Obama’s campaign events were held at high schools – presumably among students who might have been attending rallies on relatively empty stomachs.
Let’s Move was also proving a juicy target for Republicans, who alleged Michelle’s food strictures promoted a “Nanny State” that intruded on free choice and personal responsibility.