Brazilian burger chain, Bob, managed to entice its customers with a special novelty in its burger flavoring. They managed to roll out a special packaging that was completely edible. Talk about the best ad agencies and activations coming from Brazil and here’s proof. It’s good to know that you could just grab a burger off a counter and start stuffing it into your mouth without wasting any time unwrapping and eventually literring. The concept was such a huge hit that the chain claims that none of the wrappers were thrown out.