Brazilian fast food company rolls out edible burger wrappers

Brazilian burger chain, Bob, managed to entice its customers with a special novelty in its burger flavoring. They managed to roll out a special packaging that was completely edible. Talk about the best ad agencies and activations coming from Brazil and here’s proof. It’s good to know that you could just grab a burger off a counter and start stuffing it into your mouth without wasting any time unwrapping and eventually literring. The concept was such a huge hit that the chain claims that none of the wrappers were thrown out.

Rob Port is the editor of SayAnythingBlog.com. In 2011 he was a finalist for the Watch Dog of the Year from the Sam Adams Alliance and winner of the Americans For Prosperity Award for Online Excellence. In 2013 the Washington Post named SAB one of the nation's top state-based political blogs, and named Rob one of the state's best political reporters. He writes a weekly column for several North Dakota newspapers, and also serves as a policy fellow for the North Dakota Policy Council.

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