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Friday, May 14, 2004

Hate To Say I Told You So

I told you this was coming.

From USA Today:

Consumers' attorneys across the nation have begun to target the alcoholic beverage industry, filing lawsuits that claim that some leading brewers and distillers are using slick advertising to sell products to underage drinkers.
Lawsuits filed since November in Ohio, California, North Carolina, Colorado and Washington, D.C., appear modeled after cases that were brought against the tobacco industry beginning in the mid-1980s. Those suits focused on youth-oriented ads and sought huge damages for tens of thousands of underage smokers and their parents. The tobacco lawsuits led to a settlement in 1998 in which tobacco companies agreed to pay $246 billion to state governments to cover health care costs and other smoking-related expenses.

Some legal analysts say the alcohol lawsuits seem less likely to succeed because of generally positive public attitudes about alcohol and because research has raised doubts about a link between ads and underage drinking.


Alcohol is a legal drug that, when used improperly, can harm you professionally, socially and physically. That being said, remember that the choice for consuming alcohol rests with the individual. Nobody forces anybody to drink. If you see an advertisement for beer of liquor and you feel like you might like to purchase and consume some of it, that's your conscious decision. If you want to claim that you are powerless before advertising and do everything a commercial tells you to then that's your problem. Most people are quite capable of taking advertising in stride.

As for underage drinking, maybe we wouldn't have such a problem with it if we allowed kids to expose themselves to alcohol earlier in their lives without the stigma of it being illegal. A lot of the damage done by alcohol to kids happens at secret house parties where kids binge on a substance not normally available to them. Perhaps is alcohol were a legitimate beverage choice for them earlier in their lives they'd learn to handle it responsibly at an earlier age.

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