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Tuesday, October 16, 2007


Eddie Schultz 7th Most Popular Talk Radio Host Overall?

That’s the claim from Talker’s Magazine, something that liberals and Schultz himself are trumpeting.  The only thing is that Talker’s numbers don’t quite pass the smell test.  As Brian Maloney points out:

...two years ago, when liberal talk radio had dozens more affiliates than it does today, Big Eddie didn’t even make the list. Now, after a steady stream of station losses, we’re to believe he has 3.25 million listeners and ranks seventh overall? In 2006, they ranked him 10th and reported an audience of over 2 million.

So where did libtalk grow over the past year? At its remaining stations, ratings are lower than ever.

There’s some serious issues with the Talker’s ratings.  Anyone familiar with the down-fall of Air America knows that liberal talk radio has been hemorrhaging listeners and affiliates for years.  But now we’re supposed to believe that Big Eddie, despite being on far fewer stations now than he was when he first started, has more listeners.

Pardon me if I’m more than a little skeptical.  I mean, if Big Eddie is so popular nationally why has he come back to North Dakota to do his local talk show again in the (relatively) tiny Fargo market? 

That’s not exactly the hallmark of a radio personality who is having a great deal of success?

Does this tick you off? Click here to email your elected representatives right here on Say Anything, or comment below.

Comments

Avatar for Eneils Bailey

In the past, I have tuned into Big Eddie’s Radio Extravaganza.

I would believe the 3.25 million listeners if you count all the people snoozing out of sheer boredom.

When Air America was on Sirius Radio, I used to leave it on in the house all day to keep my Pug dog and Manx cat entertained during the day. The whining and yapping seemed to keep them occupied during the day.

Eneils Bailey on October 16, 2007 at 01:30 pm

Who is Ed Schultz anyway? I would never have known of him if I hadn’t dropped by here. But seriously, does anyone outside of ND know the guy?
As for the number of listeners, the answer is simple. There are 3 million personal radios out there that can’t get any other station from their location. LOL, I mean, how often have all listened to something just because that’s the only thing we can pick up ... and after all, we are talking ND hicklands too, right?
wink


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Anna on October 16, 2007 at 02:02 pm

Funny, Arbitron does not concur with this magazine article.


Una Salus Victus Nullam Sperare Salutem

2Hotel9 on October 17, 2007 at 04:31 am
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