Ed Schultz’s MSNBC Ratings Have Gone From Small To Microscopic
The Radio Equalizer has the details:
Now that one of liberal talk radio’s key figures has absolutely bombed on cable, however, the mainstream media hasn’t a word to say about it. In this case, it’s hot-headed Ed Schultz, who has taken a small MSNBC audience base and rendered it truly invisible, with ratings barely perceptible even when analyzed by a microscope.
If the formerly Fargo-based faux populist and paid union hack has an excuse, it’s that MSNBC’s overall audience has dropped like a rock since the Obamist regime took over in January. ...
On Friday, his worst day so far, he scored the lowest 25-54 ratings of any cable news show between 6pm and midnight: just 75,000 average viewers nationwide. Overall, it wasn’t much better: 365,000. For every person watching the Ed Show, there were more than four tuned into his competition at FOX.
The problem with Ed Schultz is that he’s constantly trying to supply something for which there isn’t a lot of demand.
With his radio show, which was started by fund raisers thrown by Democrats like Byron Dorgan and Dick Gephardt and is kept on the air through payments from liberal interests like labor unions, Schultz operates in a talk radio market that just isn’t interested in liberal talkers. Look at the failures of Air America and the like.
With his television show, Schultz is supply something for which there is some demand (liberally slanted media), but he’s not being successful because that demand is already being met.
Conservatives have very few media outlets that slant in their favor. Fox News. A few national newspapers like the Wall Street Journal and the Washington Times. After that it’s pretty much just talk radio and blogs. Liberals have NPR. The Associated Press. Reuters. CNN. MSNBC. NBC. ABC. CBS. The New York Times. The Washington Post. PBS. And on and on.
Schultz, who isn’t exactly an intellectual heavyweight or even that entertaining a personality, is lost in a sea of people who are already doing what he does and doing it better.
