Say Anything Blog

Bob Dylan is now appearing in his first celebrity endorsement, and its for Victoria's Secret lingerie of all things.

From The Associated Press:

Dylan's song "Love Sick," from his Grammy-winning 1997 album "Time Out of Mind," provides the musical backdrop for the ad, which airs in 15-, 30- and 60-second versions.

It promotes a new line of lingerie, the "Angels" collection -- which explains the wings on Lima's back as she prances across a palazzo near a Venetian canal.

"It's weird," said New York disc jockey Dennis Elsas, who's played Dylan music for three decades. "I would be hesitant to say it's awful or wonderful. It's just strange."

The ads began airing a week ago, and will run for the next two weeks, said Ed Razek, chief creative officer for Victoria's Secret. The company experienced an immediate uptick in sales once the ad ran, he said.

Dylan was not a hard sell when approached about the campaign, Razek said. The company had already decided to use the song when its corporate boss, Les Wexner, suggested inviting Dylan himself.

The Rock and Roll Hall of Famer quickly agreed, although no one's quite sure why.

I love Bob Dylan. The fact that he's decided to start endorsing products doesn't bother me, but Victoria's Secret? That just doesn't make sense. I mean, Dylan's talented and all but he's not exactly what you'd call easy on the eyes.

Who knows, though. According to the article Victoria's Secret has seen a sales peak since the release of the commercial.

Click here to view the commercial.