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Wednesday, June 21, 2006

America Is Losing The Chocolate Race

  hersheybar.jpg

America is an undisputed worldwide powerhouse economically, militarily, and politically. The U.S. dominates in computing, science, communications, and a whole host of other fields of endeavor. I am ashamed to say, however, that America lags behind in one of the most important fields of all: chocolate.

American chocolate is the equivalent of Chrysler K cars from the 70's - absolutely terrible, and has the competition around the world just laughing at us.I hate to say it, but the iconic Hershey Bar, putative symbol of American chocolate-making prowess, just sucks. It has a waxy look, a waxy feel, and a waxy taste. No wonder - it has wax in it, and a very low cocoa butter content. Though in fairness, I've had Morinaga chocolate from Japan, and Lotte chocolate from South Korea that was even worse. You could wax your car with that stuff. Chocolate often contains carnauba wax, which is also literally used as a car wax.

lindt.jpg  

Europe has it all over America when it comes to chocolate. What really makes chocolate scrumptious is the cocoa butter content, and EU rules stipulate that "milk chocolate" must have at least 25% cocoa butter. U.S. FDA regulations stipulate a paltry 10% cocoa butter content by comparison (though 20% cocoa butter is required in white chocolate).

The Europeans also know what to do with chocolate - Americans don't even seem to know what the hazelnut is, and yet the Europeans mix hazelnuts and chocolate with abandon. They even make a chocolate-hazelnut paste called Nutella that is just awesome. (Nutella is made by the Italian company Ferrero, which also makes the tasty Ferrero-Rocher chocolate balls, which are pretty easy to find in the U.S.) Hazelnuts and chocolate is as natural a combination as soup and sandwich. And yet the uncultured American bourgeoisie seems to prefer . . . the peanut.

Ladies and gentlemen, we have a chocolate gap. Go to your local supermarket and get some Lindt, as shown, or Toblerone, or some equivalent high-quality European chocolate, and taste the difference. We are AMERICANS dammit, are we going to let these European gourmands just push us around??

To borrow a phrase from the Democrats - America, We Can Do Better.

Crossposted from WILLisms.com

Comments

Avatar for Mickey

If you want the real deal you can purchase it in America from small family owned candy companies like Seroogy’s.

http://www.seroogys.com/

Mickey on June 21, 2006 at 05:37 am
Avatar for Zsa Zsa

It is going to be difficult to give up my Godiva cranberry truffels. BUT, I will do it for my country. I hope nobody buys those for me for christmas…

Zsa Zsa on June 21, 2006 at 06:53 am
Avatar for Robert Perry

I know of at least two quality chocolate companies here, both based in Berkeley, CA.  Ghirardelli makes a good “Buick” level chocolate, and across the street is a little company called “Scharfen-Berger.” If you have a “Cost Plus World Market” near you, you may be able to sample some of their 70% cacao goods.

Robert Perry on June 21, 2006 at 07:28 am

Argh, Ghirardelli is owned by Lindt!

Have we no shame?

Ken McCracken on June 21, 2006 at 07:34 am
Avatar for Steve L.

Ladies and gentlemen, we have a chocolate gap.

We cannot afford to allow this chocolate gap to continue.  The next thing you know, we will no longer be the world’s leader in sourballs.  After that, the taffy lead will slip away from us.  I blame all of this on the failed Chimpy McBushitler administration.

We have the finest scientitsts in the world.  Our government must begin to spend more and more money to subsidize research in the chocolate industry.  Without such research, we will soon be faced with inferior malted milk balls, and I for one will not accept that.  We must do everything we can, including raising taxes on the rich, to keep American chocolate great.

Thanks you for listening.

Ted Kennedy

Steve L. on June 21, 2006 at 07:37 am

LOL It’s comments like that, Steve, that make blogging so much fun.

Ken McCracken on June 21, 2006 at 07:55 am
Avatar for student student

We certainly don’t want the quality of our balls to go down!

It’s a shame that in order to buy American these days, you must stick to the service sector, such as lawyers and doctors- because if you end up buying something, most likely it was made or assembled somewhere else! Including chocolate.

What I suggest is we drag one of those european know-hows over here to make some chocolate and naturalize him/her.

student student on June 21, 2006 at 10:20 am
Avatar for The Whistler

What I suggest is we drag one of those european know-hows over here to make some chocolate and naturalize him/her.

The Gitmo Chocolate Factory?

The Whistler on June 21, 2006 at 10:22 am
Avatar for student student

nah, not exactly. I’ve met plenty of european guys who like american women. I think I could probably lure one over and convince him.

If that doesn’t work, then…

yeah, it’s sort of like that.

student student on June 21, 2006 at 10:23 am
Avatar for The Whistler

Hormones

The Whistler on June 21, 2006 at 10:27 am
Avatar for Robert Perry

For the record, Scharffen-Berger was started by a couple of guys who went to Europe to learn the craft and buy equipment, just like Student^2 suggested.  Except that, being guys in their 50s, they weren’t exactly able to “lure” most chocolatiers over the way S^2 suggests.  :^)

Here’s the website:

http://www.scharffenberger.com/

And some sad news; looks like Hershey bought ‘em.

http://msnbc.msn.com/id/8714460/

Robert Perry on June 21, 2006 at 10:46 am
Avatar for Andrew

Nutella?
A jar of that stuff mysteriously ended up in my apartment a few months back. Gotta say it tasted like crap. Then again, I’ve never been much of a choco-holic.

Andrew on June 21, 2006 at 11:02 am
Avatar for WETBACK

What ever you people do dont send Bush any chocolate covered pretzels or He might choke himself to death.

WETBACK on June 21, 2006 at 01:10 pm
Avatar for diane

The chocolate industry has some cruel employment practices, with children involved.

But it tastes incredible, it’s true.  Hershey’s tastes like flavored wax.  See’s is really good.
Dove, nyah..so so.  Godiva same. 

The most incredible hot chocolate in the world is imported from France by a New York importer/wholesaler but the public can’t purchase it.  It’s mostly private labeled by the small retailers who buy it, I believe.

Snickers, Hersheys, all the ‘drug store impulse stand’ bars, etc., are really not worth eating unless you really like low-end junk.

Nothing like a dark chocolate truffle that melts in your mouth.  If you like mint, that kicks it up a notch.

diane on June 21, 2006 at 02:06 pm
Avatar for diane

Fifth thread you’ve hijacked I’ve counted so far, Jesse.

What DO you want?  Stop being silly.

diane on June 21, 2006 at 02:52 pm
Avatar for Puzzlefeet

There’s nothing like Widman’s chocolate covered potato chips.  White chocolate, dark chocolate and milk chocolate. Hand dipped, made in North Dakota.  Hope they serve them up at Agraria for dessert.

Puzzlefeet on June 21, 2006 at 05:34 pm
Rob
Rob
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I’m not much the candy type, but whenever I’m on the road and hungry but don’t have time to eat I pick up a snickers.  They’re pretty good.

And I’ve had chocolate covered pretzels before, those are good too.  I’m not a real picky eater though.  My idea of fine dining is a burger, fries and milkshake down at the truck stop.


When the people fear their government, there is tyranny; when the government fears the people, there is liberty.

-- Thomas Jefferson

Rob’s recently listened-to songs:

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Rob on June 21, 2006 at 05:48 pm
Avatar for diane

We have a candy company here (that Warren Buffet bought I believe) called Sees Candies.  If you ever get a chance to have someone bring you some back from California if they visit, you’ll never regret it.

They have the most incredible dark chocolate chocolate chip truffles, and fabulous chocolate covered caramels, and seasonal things like the summer white chocolate mint truffle.

smile

diane on June 21, 2006 at 06:10 pm

I gotta say Rob, sometimes the ‘ol snicker just hits the spot.

The summer white chocolate mint truffle sure sounds good too, though.

Ken McCracken on June 21, 2006 at 10:04 pm
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