Advertisers Warned Not to Bash Men
Common sense isn’t that common I guess:
The way the advertising industry portrays men has drawn increasing scrutiny in both the trade press and the mainstream media. Defenders of the status quo — in which men are depicted as irresponsible fathers and lazy, foolish husbands — are starting to feel outnumbered. It’s an understandable feeling.
Maybe I don’t get marketing but when I see an advertisement that plays the male bashing game I don’t write a letter. I just don’t buy that product again. Except for the gratuitous shot to the groin humor I’m not that quick to act, but once I see a pattern of male bashing by an advertiser I won’t buy from them.
I don’t get it. Why do these companies spend millions of dollars to drive consumers away? Are these folks out of touch.
I haven’t had a Dairy Queen for years, and my figures all the better for it.



