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Monday, April 14, 2008

Advertisers Warned Not to Bash Men

Common sense isn’t that common I guess:

The way the advertising industry portrays men has drawn increasing scrutiny in both the trade press and the mainstream media. Defenders of the status quo—in which men are depicted as irresponsible fathers and lazy, foolish husbands—are starting to feel outnumbered. It’s an understandable feeling.

Maybe I don’t get marketing but when I see an advertisement that plays the male bashing game I don’t write a letter.  I just don’t buy that product again.  Except for the gratuitous shot to the groin humor I’m not that quick to act, but once I see a pattern of male bashing by an advertiser I won’t buy from them.

I don’t get it.  Why do these companies spend millions of dollars to drive consumers away?  Are these folks out of touch.

I haven’t had a Dairy Queen for years, and my figures all the better for it.

Comments

Avatar for jon spencer

The new ad that gets me is the IBM green commercial.
It makes the WM boss look like a doofus when the young (eco friendly) female shows him how he can save the company 40% of 18 million by simply signing a paper.

jon spencer on April 14, 2008 at 05:47 pm

Dairy Queen bashes men? I don’t know about that.. I think that creepy King at the burger joint is what I’d avoid if I were you

Yikes

I mean, seriously… the H@## is he doing in that mans bed?


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Anna on April 14, 2008 at 06:16 pm

Anna, You are right. That is creepy!

Zsa Zsa on April 14, 2008 at 06:46 pm

It’s not a man’s world anymore.

This isn’t new, Henry James confessed that the social canvas of America is “dominated” and “painted” by women.

I know this is ancient, and radical, but go back to the time of the Greeks.  Men dominated the social ‘canvas’.

BK’s commercial got it right: it’s all about sex and sex appeal.

Rewind those three comments and what I’m trying to say is this: Submission to sex and its pleasantries by men make space for the domination of women.

dirl126 on April 14, 2008 at 08:27 pm

Discrimination based on race and gender was never excusable. Unfortunately, contemporary EOE policies intended to balance the scale is proving to be equally discriminatory against white men. Double standards exist especially when the policies are administered by individuals who already carry a bias and have an agenda that is protected under the PC politics of EOE. Add in the feminization of the workplace and you have an environment that becomes secretly hostile towards men, or rather male social behavior in general. It is ironic that men “must” change but women are protected.

I’ve worked in a business environment for the past 30 plus years and the one noticeable difference that I have seen between male and female management style is that male managers seldom if ever make excuses for their male appointees, but women managers will continually defend their female appointees no mater how obvious the flaw. Men are expected to be “tough” and accept their errors; women are excused on emotional basis because, after all, they are competing in the mans’world.

It would be refreshing to see women who didn’t think of themselves as men, who dress like women. In 30 years I’ve seen the double standard go both ways and it still isn’t right.

Mickey on April 14, 2008 at 08:37 pm

It’s almost as if feminists have become so abusive that they have made ‘masculinists’ necessary…

Mickey, you say that women make excuses in the workplace on the basis of their emotions all the time, and that men are expected to be “tough”.

I agree with you, but i feel that the creeping feminization of women into man’s world will tip the discrimination to be “equal” in the liberal mind:
Men too, can make excuses on their emotional basis.

Ugh! And the worst part is, men WILL want this!  See, liberalism threatens what simply is in many far-reaching ways.

dirl126 on April 14, 2008 at 10:10 pm

The scale: either they conform to be stoic as men do or we fall prey to their poisonous sentiment and fantasy(s).

To me, what “simply is” is that this world is man’s and that should never change. It is in our hands and and if it should ever happen it will be by our own will.

dirl126 on April 14, 2008 at 10:15 pm
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